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1. • • To date, TikTok has been downloaded from the App store more than 2.6 billion times worldwide and boasts more than 1 billion monthly active users. TikTok’s massive success comes from a combination of... Celebrity endorsements A user-friendly interface Localized content The ease of use in sharing content with others, even outside of the platform.
     www.meltwater.com/en/blog/the-rise-of-tiktok-a-guide-for-marketers

     What Is TikTok And How Did It Become So Successful? - Meltwater

2. People also ask

   Why do people use TikTok?

   • Many creators use TikTok as a starting point to gain more followers on their other social media platforms. The way TikTok serves as a foundation for growth is just what people need. When the exponential growth starts happening, TikTokers create businesses, charge for personal coaching, start a streaming career, etc.

   The Way Of TikTok Marketing And Why It Works So Well - Forbes

   www.forbes.com/councils/forbesbusinesscouncil/2022/04/13/the-way-of-tiktok-marketing-and-why-it-works-so-well/

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   Is TikTok a tech startup?

   • Summary. Few tech startups have taken off as quickly as Beijing-based ByteDance, the creator of the highly popular 15-second video app, TikTok. In just two years, TikTok has emerged to rival companies like Netflix, YouTube, Snapchat, and Facebook with more than 1 billion downloads in 150 markets worldwide and 75 languages.

   The Strategy Behind TikTok’s Global Rise - Harvard Business Review

   hbr.org/2019/09/the-strategy-behind-tiktoks-global-rise

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   Can you make a living on TikTok?

   • Not only can you make a living from this, but the amount of money that people will pay for a sponsored post on a popular creator's page is extraordinary. Many creators use TikTok as a starting point to gain more followers on their other social media platforms. The way TikTok serves as a foundation for growth is just what people need.

   The Way Of TikTok Marketing And Why It Works So Well - Forbes

   www.forbes.com/councils/forbesbusinesscouncil/2022/04/13/the-way-of-tiktok-marketing-and-why-it-works-so-well/

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   Why is TikTok trending?

   • It makes compelling content accessible to more people—and each trending remix on TikTok’s platform only inspires more people to create. While original content is powerful, remixing gives ordinary people the power to layer context and self-expression and share within memes and discourse.

   TikTok: Why The Enormous Success? - Forbes

   www.forbes.com/sites/tomtaulli/2020/01/31/tiktok-why-the-enormous-success/

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   Is TikTok a revolution for meritocratic self-expression?

   • Paris TikTok house (Credit: Getty Images) The oft-maligned, most downloaded app of the year changed comedy, music and activism – its success is a refreshing revolution for meritocratic self-expression, writes Sophia Smith-Galer.

   How TikTok changed the world in 2020 - BBC

   www.bbc.com/culture/article/20201216-how-tiktok-changed-the-world-in-2020

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   Why has TikTok been criticised?

   • It is not the first time TikTok's algorithm has been criticised for the way content is chosen. A report by The Intercept suggested that moderators had been encouraged to deprioritise content from anyone deemed too "ugly", or poor.

   TikTok: The story of a social media giant - BBC

   www.bbc.com/news/technology-53640724

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3. www.bbc.com › culture › articleHow TikTok changed the world in 2020 - BBC

   www.bbc.com › culture › article

   The most downloaded app of the year changed comedy, music and activism in 2020 – its success is a refreshing revolution for meritocratic self-expression, writes Sophia Smith-Galer.

   • TikTok: The story of a social media giant - BBC

     TikTok's secret lies in its use of music and an...

4. www.bbc.co.uk › news › technology-53640724TikTok: The story of a social media giant - BBC News

   www.bbc.co.uk › news › technology-53640724

   Aug 5, 2020 · TikTok's secret lies in its use of music and an extraordinarily powerful algorithm, which learns what content users like to see far faster than many other apps.

5. www.bbc.com › news › technology-53640724TikTok: The story of a social media giant - BBC

   www.bbc.com › news › technology-53640724

   Aug 5, 2020 · TikTok's secret lies in its use of music and an extraordinarily powerful algorithm, which learns what content users like to see far faster than many other apps.

6. hbr.org › 2019 › 09The Strategy Behind TikTok’s Global Rise

   hbr.org › 2019 › 09

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   Sep 13, 2019 · In just two years, TikTok has emerged to rival companies like Netflix, YouTube, Snapchat, and Facebook with more than one billion downloads in 150 markets worldwide and 75 languages.

7. www.nytimes.com › 2021/12/05 › businessHow TikTok Reads Your Mind - The New York Times

   www.nytimes.com › 2021/12/05 › business

   Dec 5, 2021 · There are four main goals for TikTok’s algorithm: 用户价值, 用户价值 (长期), 作者价值, and 平台价值, which the company translates as “user value,” “long-term user value,” “creator value,” and “platform value.”

8. www.forbes.com › tiktok-why-the-enormous-successTikTok: Why The Enormous Success? - Forbes

   www.forbes.com › tiktok-why-the-enormous-success

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   Jan 31, 2020 · "TikTok’s success can simply be attributed to how it flips what we think of as social media on its head, while at the same time returning us all to roots of the original appeal–the ability to go...

9. www.forbes.com › councils › forbesbusinesscouncilThe Way Of TikTok Marketing And Why It Works So Well - Forbes

   www.forbes.com › councils › forbesbusinesscouncil

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   Apr 13, 2022 · Many creators use TikTok as a starting point to gain more followers on their other social media platforms. The way TikTok serves as a foundation for growth is just what people need.