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  1. Jul 23, 2024 · As the popularity for K-dramas grew, it further fuelled the popularity of K-beauty. These days, Indian fans take respite in 'Hallyu Clubs'. As the name suggests, this is the place where nearly 100, hardcore K-drama fans gather as they focus on the screen that will start playing Korean songs any moment.

    • Akanksha Arora
  2. Sep 04, 2021 04:50 PM IST. From K-dramas, K-pop, K-beauty and K-cuisine to Korean language and more, the Korean wave is on a rise in India. It was in December 2019, that Torsha Sen, on a friend ...

    • ‘Make Me Laugh’
    • Sheet Masks and Snail Serums
    • Mainstreaming of Hallyu
    • ‘Meant to Be Exporters’

    Some newly-converted K-drama fans who spoke to Al Jazeera cited coronavirus pandemic grief as the catalyst for their newfound interest in K-drama, saying they could no longer relate to American shows about spies and military operatives taking out enemies, or to cold, dysfunctional Scandinavian detectives hovering over dead bodies and chasing serial...

    Crash Landing on You revolves around a lonely, rich South Korean chaebol heiress (a chaebol is a large, family-owned conglomerate) who goes paragliding, gets caught in a storm and lands on the other side of the border. An upright, handsome North Korean army captain rescues her and decides to deliver her back home safely. En route, there are nosy ne...

    While South Korean companies like Samsung, LG, Kia Motors, Lotte, Hyundai electronics and others have long been operating in India — the top 20 Korean companies alone account for 95 percent of the $17.45bn bilateral trade, according to Indian government data — what’s new is the mainstreaming of hallyu. Underpinning it is a 2010 free trade agreement...

    Hyunwoo Thomas Kim, chief executive of South Korean film and TV production company Kross Pictures, told Al Jazeera from his Los Angeles office that since Korea is a small country, “We have always been sort of pressed to think outside of Korea … we were meant to be exporters. It’s in our DNA.” Thomas arrived in India some six years ago with an inter...

  3. Jul 20, 2023 · The Korean Wave in India was initially propelled by the popularity of Korean dramas (K-Dramas) and Korean pop music (K-Pop). Indian audiences quickly fell in love with the captivating storytelling ...

    • Ann Kristina
  4. Jan 9, 2021 · It was at the InKo Centre that members of The K-Wave India, a K-pop and K-drama fandom based in Chennai, started meeting in 2008. “Now there are fandom chapters in most Indian cities but we were definitely among the first,” says Sanjay Ramjhi, a Korean language interpreter and founder of the K-Wave India group.

  5. Oct 7, 2021 · Impact of Korean wave on India. According to Young-Geul Choi, director of New Delhi’s Korea Tourism Organization (KTO), the popularity of K-content exploded during the pandemic but the first K-wave emerged in the Northeast in 2000 when teenagers became fascinated with the Korean lifestyle.

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  7. Sep 21, 2021 · Korean entertainment, pop songs and dramas are all the rage now. A recent Netflix study done in India, tracks a 370 per cent increase in the number of Indians watching K-dramas. Music streaming giant Spotify’s 2020 data puts BTS as the fourth-most streamed boy band in India. BTS was also one of the top three streaming trends from Spotify's ...

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