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The total value of funding for marketing received from Good Causes was £76.1m (2022: £76.8m). Further marketing spend by Camelot was £86.1m (2022: £86.8m). Marketing investment from Good Causes will continue to be sought for 2023/24 to maintain the long-term health of The National Lottery. b) ptimising its range of games to ensure that O
The total value of funding for marketing received from Good Causes was £76.1m (2022: £76.8m). Further marketing spend by Camelot was £86.1m (2022: £86.8m). Marketing investment from Good Causes will continue to be sought for 2023/24 to maintain the long-term health of The National Lottery. b) ptimising its range of games to ensure that O
We’re delighted to report that, even in a challenging external environment in which consumer spending is coming under increased pressure, we succeeded in growing total National Lottery sales for the 2022/23 financial year (1 April 2022 to 31 March 2023) by £99.6 million to £8,190.3 million – the second highest annual sales total since The National Lottery’s launch.
Jul 29, 2020 · Camelot has spent nearly £115m of its Good Causes budget on advertising and marketing efforts over the last three years. The National Lottery operator, which recently had its contract extended through to the end of July 2023, has incrementally increased the amount of funds tapped from its Good Causes budget since 2018.
May 24, 2023 · By Russell Parsons 24 May 2023. The National Lottery operator Camelot has trumpeted its ‘Moment that Matter’ marketing platform in helping drive its second highest annual sales total ever. Value sales hit £8.19bn in the 12 months to 31 March, up £99.6m on the previous financial year.
- Russell Parsons
spend, despite being the fifth largest lottery in the world in terms of sales (Source: La Fleur’s World Lottery Almanac 2022) 16 CAMELOT K OTTERIES IMITED 2021/22 ANNUAL REPORT & ACCOUNTS OUR TRACK RECORD IN NUMBERS 17 04% operating costs, underlining our status as a highly cost-efficient operator01% The amount of revenue our shareholder, Ontario
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18 CAMELOT UK LOTTERIES LIMITED 2019¹20 ANNUAL REPORT & ACCOUNTS TREASURY FORECAST 1994 £41 BILLION 2019 The total amount that The National Lottery, under Camelot's operation, has raised for Good Causes to date 60% MORE THAN THE MOST OPTIMISTIC TREASURY FORECAST AT THE TIME OF THE NATIONAL LOTTERY’S LAUNCH IN 1994
