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  1. Schultz is a noted coffee aficionado, reportedly drinking four to five cups of coffee every day. [181]

  2. Nov 4, 2022 · The Schultz returning to the helm of Starbucks is no longer the hyperactive true-believer who convinced Americans, and then the rest of the world, to pay $5 for a cup of coffee that used to...

    • Andrew Edgecliffe-Johnson
  3. Jun 25, 2018 · Howard Schultz leaves Starbucks briefly and founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks® beans. Il Giornale acquires Starbucks assets with the backing of local investors and the company begins its next chapter as a coffeehouse, and opens its first stores in Chicago and Vancouver, Canada.

  4. Schultz, now the chairman and CEO of Starbucks, joined the company some 10 years after its founding in Seattle in 1971, when three friends who had met at the University of San Francisco bonded...

  5. Jun 7, 2024 · Key Insights. Grand vision: Howard Schultz transformed Starbucks from a small coffee bean retailer into a global coffeehouse empire with the vision of creating a welcoming "third place" for customers and coffee lovers. Employee welfare innovation: Influenced by his father's struggles, Schultz introduced groundbreaking employee benefits ...

    • Peter Westberg
  6. Dec 13, 2017 · It's thanks to Howard Schultz that Americans today know what a latte is -- and that they're willing to drop $4 on a cup of coffee. But now, the billionaire and driving force behind Starbucks for...

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  8. Howard: It’s a very intentional independent coffee store that is small enough that they’re roasting their own coffee or getting coffee from a small proprietary roaster, and creating a very unique handcrafted experience that in many ways Starbucks can’t do in scale.

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