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Visual hierarchy in logo design involves structuring elements to guide the viewer's eye through the design, helping them process the logo's information logically. Elements like framing, typography, and colors, along with other design principles, contribute to a strong visual hierarchy.
May 23, 2019 · There is no compulsion on the number of graphic elements you can use in a country logo, but we all know that the simpler it is the better it looks. This vector graphic is part of Taiwan’s brand identity called, “The Heart of Asia”.
- A Logo must communicate. “To design is to communicate clearly by whatever means. you can control or master.” — Milton Glaser. Like any design, a logo must communicate a message.
- A logo must be relevant. “I do not regard advertising as entertainment or an art form, but as a medium of information.” —David Ogilvy. This is an obvious point and virtually guaranteed if the first principle above is applied.
- A logo should be memorable. “An arrow, in and of itself, is one of the most mundane. graphic devices in visual communications.” — Lindon Leader, Designer of the FedEx Logo.
- A logo should be timeless. “To create a memorable design you need to start with a thought. that’s worth remembering.” — Thomas Manss. Another key point in designing a logo is making sure it will be timeless.
- Color
- Line
- Scale
- Shape
- Alignment
- Contrast
- Space
Sir Isaac Newton is widely credited with creating the very first color wheel back in 1706. As the storygoes, Newton took the spectrum of colors produced when light passes through a prism (red, orange, yellow, green, blue, indigo, and violet) and arranged them in a segmented circle. When the circle was spun rapidly on a rotating disk, the colors blu...
Lines are more than just dividers -- the right lines can convey movement and emotion, tying together your composition and making it looked polished and professional. Rikard Rodin, a graphic designer and blogger with over 15 years of design experience, explainsthat lines can form the underlying architecture of your project. Defining the line of move...
The scale of different elements in a design will have a big impact on how your audience views and makes sense of your composition. Playing with the relative size of different components in your design allows you to set a focal point, highlight areas of importance, and ultimately guide viewers' eyes through the piece. Scale isn't quite the same thin...
Shapes: they're not just for preschoolers! A shape can be loosely explained as anything defined by boundaries. There are two categories of shapes to consider: Geometric shapes, which are defined by perfect, uniform proportions (such as a circle, square, triangle), and organic shapes, which have less well-defined edges, free-flowing proportions, and...
Think of alignment like an invisible axis that runs between elements, connecting them visually either by their edges or centers (see the image below). Alignment most frequently comes up in design discussions about text and typography, but it's equally important to consider the alignment of non-text elements when building a balanced, orderly composi...
Contrast refers to the juxtaposition of elements that strongly differ (big vs. small, light vs. dark, etc.) to create visual interest or draw attention to particular elements. Without contrast, our designs aren't just lackluster and boring to look at, they're also difficult to understand. A lack of contrast is often what separates mediocre design w...
Space is exactly what it sounds like: the empty areas between elements in your design. When it comes to creating professional-looking designs on your own, sometimes what you don'tinclude is just as important as what you do. When working on a design, consider not only the elements you're including (such as images and text) but how they're arranged a...
10 design tips to follow when creating a logo. While the principles of a good logo may seem simple in theory, it can be tough to know where to start. That’s why we’ve compiled 10 logo design tips to help you put them into action, plus examples that show exactly why they work.
Jan 24, 2024 · Core Principles of Effective Logo Design. Simplicity. The simple Panasonic logo. Ever noticed how the most memorable logos often seem so… uncomplicated? That’s the magic of Simplicity in logo design principles. It’s like when you hear a tune, and it just sticks – simple, yet powerful.
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10 logo design principles to follow. A good logo just makes sense. It will feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless—the glide of a swan, lift of a dancer’s arm or ‘bed head’ waves—a lot of energy, thought and effort goes into their execution.
