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Bad PR is a real headache. Here are some of the top companies destroyed by bad publicity over the years, and how they lost customer trust.
Aug 7, 2024 · From Boeing’s tumbling tires to Quaker’s cautious recalls, 2024 has shown us that how a company responds to a crisis can make or break its reputation. Quick, transparent communication and proactive measures are key to surviving and thriving during any PR storm.
- United Re-Accommodates A Passenger. United had multiple negative PR incidents this year, but the worst was undoubtedly when it demanded that an elderly doctor leave its flight due to an overbooking.
- Equifax Has A Breach. A security issue with Equifax led to a data breach that impacted over 140 million people. The only reason the breach happened was that Equifax failed to update one of its web application programs, and news of the breach caused its stock to drop 35%.
- Dove Whitewashes A Black Woman. Dove caused a stir when it posted a three-second video clip on its Facebook account in which a black woman takes her shirt off and becomes a white woman.
- Adidas Uses A Poor Choice Of Words. After the 2017 Boston Marathon, Adidas sent an email to participants congratulating them for surviving. Considering there was a bombing at the race in 2013 that led to three deaths and hundreds of injuries, people took to social media about the thoughtless subject line, and the company quickly apologized.
Feb 14, 2023 · Negative public relations result in client decrease and financial losses. Additionally, negative PR leaves harmful and sometimes permanent traces on the company’s name. Most importantly - bad PR can demolish months or, in some instances, years of PR work and successes.
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- Herengracht 252, Amsterdam, 1016 BV, North-Holland
- 020 244 3748
- Taylor Swift and Ticketmaster. In 2022, Taylor Swift announced her highly anticipated ‘Era’s Tour’ for which Ticketmaster was entrusted with selling tickets.
- Nestlé vs Greenpeace. Greenpeace created a parody ad campaign that depicts an office worker enjoying a Kit Kat resembling a chocolate-covered ape finger instead of the usual wafer treat.
- Dolce & Gabbana Chinese Ad. Seeking to expand their brand to the international markets, fashion brand Dolce & Gabbana faced huge backlash when they released a series of promotional videos that showcased a Chinese woman attempting to eat pizza with chopsticks.
- Ronaldo and Coca Cola. A mindless and harmless action in the public eye can still seem intentional and dramatic when it comes to celebrities and brands.
Jun 9, 2022 · Fortunately, there are companies who have not only mastered handling these negative PR crises but have actually turned them into opportunities. Here are a few bad publicity turned good examples. 1. Next Media Animation: If You Can’t Keep Them, Join Them.
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Dec 22, 2022 · From the Balenciaga scandal to Will Smith's Oscar slap and Ye professing his love for Hitler, Edward Coram James, chief executive officer of the Go Up agency unpacks 12 months of PR disasters.
