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hotwheels.com. Hot Wheels is an American media franchise and brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. [2] It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.
This statistic shows the gross sales of Mattel's Hot Wheels brand worldwide from 2016 to 2023. In 2023, Mattel's Hot Wheels brand generated gross sales amounting to more than 1.43 billion U.S ...
Nov 9, 2022 · While Toyota was busy celebrating its status as the world’s largest car company after selling 9.5mn cars in 2020, Hot Wheels – the maker of the micro machines that litter living rooms around ...
Born From Competitive Spirit. In 1968, Hot Wheels die-casts were designed to revolutionize toy vehicles by looking cooler and performing better than the competition. More than five decades later, Hot Wheels is now the #1 selling toy in the world.*.
Jul 2, 2018 · 17. Hot Wheels was the brainchild of Mattel founder Elliot Handler, whose wife Ruth had, in 1959, created that other mid-century toy icon, Barbie. First mooted in 1966, the idea behind it was to ...
A Turbocharged Future. Hot Wheels continues its tradition of innovation with digital efforts like the groundbreaking Hot Wheels NFT Garage, integrations into popular racing games like Forza, and developing original games like Hot Wheels Unleashed, which has sold more than a million copies. A brand that’s always evolving, Hot Wheels approaches ...
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May 18, 2018 · Mattel has sold over six billion Hot Wheels in the past 50 years and there are 20,000 different models in existence ... The first Hot Wheels cars were introduced 50 years ago at the New York Toy ...
