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Dec 10, 2021 · Step 1: Choose your topic of interest. Step 2: Define your research scope and hypotheses. Step 3: Determine your focus group questions. Step 4: Select a moderator or co-moderator. Step 5: Recruit your participants. Step 6: Set up your focus group. Step 7: Host your focus group.
- Content Manager
- Scribbr
Jul 29, 1995 · Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say.
- Jenny Kitzinger
- 1995
Nov 10, 2019 · Transcribing an interview takes about 4 times as long as the recorded interview and generates approximately 30–50 pages of text for a focus group interview of one and a half hours (D. L. Morgan, 1993).
- Kristin Adler, Kristin Adler, Sanna Salanterä, Maya Zumstein-Shaha
- 2019
Mar 12, 2023 · Focus group interviews should typically last 60–90 minutes. The longer the discussion, the less interested the participants will likely be, so the sessions become less lively. How to conduct focus group interviews
Focus groups are a particular and special form of interviewing in which the interview asks focused questions of a group of persons, optimally between five and eight. This group can be close friends, family members, or complete strangers. They can have a lot in common or nothing in common.
A focus group is a recorded interview with a small group (4-8 people) which is moderated. The overarching aim of all focus groups is to obtain a deeper understanding of an issue.
Oct 5, 2018 · As with research interviews, focus groups should be guided by an appropriate interview schedule, as discussed earlier in the paper.
