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- A focus group usually gather around 8 participants for 2 hours. An individual interview is usually around 45-60 minutes. Divide 2 hours (120 minutes) by 8 and you obtain 15 minutes speaking time per participant in a focus group vs. 45 to 60 minutes in a face-to-face individual interview. This is 3 to 4 times less.
www.intotheminds.com/blog/en/focus-groups-vs-interviews-pros-and-cons/Pros and cons of focus groups vs. interviews: an in-depth review
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Oct 5, 2018 · Some key considerations associated with face-to-face focus groups are: how many participants are required; should participants within each group know each other (or not) and how many focus...
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- Table of Contents
- Advantages of Focus Groups
- Advantages of Qualitative Interviews
- Disadvantages of Focus Groups
- Disadvantages of Face-To-Face Interviews
- How to Choose?
Focus groups are especially suited when you want to confirm your analysis with a wide variety of consumers’ profiles. Focus groups are indeed the best way to exchange viewpoints and discuss disagreements between consumers. This dynamics will not be captured in a face-to-face interview. In addition focus groups may be less expensive than interviews,...
An interview will allow you to go much deeper, in particular thanks to a longer speaking time. More insights are likely to be collected, which will be useful for a later quantitative phase. We find it easier to analyze individual interviews than focus groups (especially if you decide to code your interview in a software like Maxqda) Last but not le...
Whereas focus groups are easy to organize with consumers, they are much more challenging in a B2B context. Have you ever tried to get 8 or 10 busy professionals around one table outside of business hours? Whatever the setting, the role of the moderator is key to make people speak and interact. The risk to fail is considerably higher than when you f...
The logistics side of the interviews is complicated, especially if you have to travel meet the interviewees. Writing an interview guideis a process that is also certainly more time-consuming for an individual interview than for a focus group. Moreover, analyzing all interviews requires skills (and tools) that are neither easy nor cheap to acquire. ...
It may seem challenging to choose between individual interviews and focus groups. Qualitative interviews are best suited if you want to gather specific experiences and opinions that you can explore in more depth with your interviewer. This format allows respondents to feel free to confide in you without judging their answers (feeling of trust and c...
Nov 25, 2022 · This review has found that face-to face focus groups appear to produce the most in-depth data and participant interaction however, some studies reported contrary findings and ultimately decisions about optimal modalities are likely to be contextual and situational.
The most common methods of data collection used in qualitative research are interviews and focus groups. While these are primarily conducted face-to-face, the ongoing evolution of digital technologies, such as video chat and online forums, has further transformed these methods of data collection.
Jun 30, 2022 · Typically, a face-to-face focus group lasts about 2 hours (Ritchie et al., 2013). It is advisable to shorten the duration of an online focus group as digital conversations are commonly experienced as more tiring, and—in our experience—participants find it harder to keep their attention and stay engaged.
Our analysis of interviews with focus group moderators yielded considerable insights into methodological aspects of conducting focus groups in health research. Our first research question related to characteristics of the target groups that should be considered during the recruitment process.
Focus groups can also be used in combination with face-to-face interviews to provide a more comprehensive understanding of the research topic. Focus groups are particularly useful when researchers want to explore how participants interact with one another or when group dynamics are a key factor in the research project.
