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Jan 28, 2021 · Instead of a physical tour of the first team to China, FC Bayern implemented this digitally and, together with partner Audi, generated a reach of around 343 million. FC Bayern has been named the "Most Influential Sports Club 2020" on the social media platform Douyin, known outside China as TikTok.
Jul 15, 2015 · FC Bayern is thereby expanding its digital presence in China with two significant new services, the website and the app. Besides the recently opened online fan shop, the FCB presence in China also includes four dedicated FCB accounts on the most notable Chinese social media platforms Sina Weibo, Tencent, WeChat and YouKu.
Sep 26, 2016 · Now, the German soccer champion is focusing on a new digital strategy: With FC Bayern Digital 4.0, the record-breaking team wants to offer its fans even better digital services, and it also wants to further expand its international market presence in China, the USA and Arabia.
- Gunnar Jans
Jan 29, 2016 · According to a Chinese survey of the world's leading football clubs, FC Bayern München have come out on top as having the best media presence in China.
Jan 28, 2016 · The collision of a highly competitive sports media landscape and a national mandate to bring international sports to China has created the fastest growing sports market in the world. Here’s a look at how well European football performs in China: Bayern Munich is the #1 team on Chinese digital media.
Jan 25, 2019 · FC Bayern's digital presence in China played a decisive role in the advancement to second place, and the Reds have the highest average interaction rate of all clubs on the social media platform Weibo. Moreover, Bayern won the additional award "Best Offline to Online activation" for a music competition (China Youth Music Competition) for German ...
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Mar 23, 2017 · FC Bayern München is strengthening its focus on the Asian market, and has now officially opened its office in Shanghai. The aim, in addition to sponsor acquisition, is to further expand the FC Bayern brand in China and intensify contact with organizations, clubs, and local fans.
