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Dec 10, 2021 · A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest.
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- Scribbr
Oct 5, 2018 · Suggests interviews and focus groups can offer significant, meaningful insight into participants' experiences, beliefs and perspectives, which can help to inform developments in...
- Paul Gill, Jessica Baillie
- 2018
A focus group interview is an interview with a small group of people on a specific topic. “The power of focus groups resides in their being focused” (Patton 2002:388). These are sometimes framed as “discussions” rather than interviews, with a discussion “moderator.”
Focus group interviews are essential data collection methods in qualitative research because they provide rich, in-depth insights into participants' attitudes, preferences, and beliefs.
Mar 12, 2023 · The primary purpose of a focus group interview is to gather qualitative insights from people with specific knowledge of a particular topic or product. Other purposes of focus groups include: Identifying how people use products. Testing new ideas. Understanding customer needs
Dec 22, 2023 · A focus group is a qualitative research method that involves facilitating a small group discussion with participants who share common characteristics or experiences that are relevant to the research topic. The goal is to gain insights through group conversation and observation of dynamics.
Jul 29, 1995 · Focus groups are a form of group interview that capitalises on communication between research participants in order to generate data. Although group interviews are often used simply as a quick and convenient way to collect data from several people simultaneously, focus groups explicitly use group interaction as part of the method.
