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1. hbr.org › 2022 › 03How to Pick the Best Name for Your Company

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   Mar 1, 2022 · Here are some guidelines to consider when creating or evaluating potential names for your brand or business. Be strategic. Does the name you’re considering convey the intended message and evoke...

2. www.forbes.com › sites › forbesagencycouncil15 Mistakes To Avoid When Naming Your Business - Forbes

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   • Author: Forbes Agency Council

   • You Haven't Considered Branding And Timing. While the business name is important, what matters most is the image you create around that name. Whether a name is perceived well or not mostly depends on perception management in the first six to 12 months.
   • It's Too Hard To Say, Hear Or Spell. When you are naming a new business or product, make sure the name is easy to say (If it is difficult to pronounce, nobody will remember it.)
   • You Failed To Do A Trademark Search. One of the worst things that can happen to a new business is that the owners spend time and money promoting a certain name, only to find out someone else has been using it.
   • Your Name Is Too Descriptive. Ensure to stay away from a name that’s too descriptive to avoid costly rebranding as your core focus may shift in the future.

3. Videos

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     50 Business Naming Tips to Create a Great Brand Name

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     How to Choose a Great Business Name | Creating an Amazing Brand

     2 Apr 2020

     187.7K views

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4. companieshouse.blog.gov.uk › 2019/10/11 › choosing-aChoosing a company name - Companies House

   companieshouse.blog.gov.uk › 2019/10/11 › choosing-a

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   Oct 11, 2019 · Choosing a name for your business is a very important task. And more important if you decide to set up as a limited company, as there are rules that may affect your choice. Before...

5. www.bbc.co.uk › news › business-58395924Why picking a good company name is a tricky business

   www.bbc.co.uk › news › business-58395924

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   Sep 1, 2021 · Names matter in business: picking a good one is vital for new companies that want to stand out from the crowd and connect with customers. As our world moves increasingly online a new firm needs a...

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6. www.bbc.com › news › business-58395924Why picking a good company name is a tricky business - BBC

   www.bbc.com › news › business-58395924

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   Sep 1, 2021 · Names matter in business: picking a good one is vital for new companies that want to stand out from the crowd and connect with customers. As our world moves increasingly online a new firm...

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7. newcompany.co › blog › company-name-importanceWhy Is a Company Name So Important? | Starting Business

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   Jun 19, 2020 · Importance of a Company Name. To illustrate this point, we've explored just why the name of your company wields the influence that it does, as well as explained how you can make sure that your business and your brand are well represented by it. Here's why you need to give so much care and attention to your business moniker: 1.

8. People also ask

   How important is a business name?

   • While the business name is important, what matters most is the image you create around that name. Whether a name is perceived well or not mostly depends on perception management in the first six to 12 months. Additionally, a business name is never set in stone and can be changed, so if you are waiting for the right name to cross your mind, don't.

   15 Mistakes To Avoid When Naming Your Business - Forbes

   www.forbes.com/sites/forbesagencycouncil/2017/06/08/15-mistakes-to-avoid-when-naming-your-business/

   See all results for this question

   What does your name say about your business?

   • As mentioned above, the natural connotations we develop with language over time means the name you choose can say important things about your business. Your name should sum up everything your business is about, highlight your key characteristics, and showcase your personality.

   Why are brand names important? Understanding the importance of a g…

   fabrikbrands.com/branding-matters/brand-naming/why-are-brand-names-important-the-importance-of-a-good-name/

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   What makes a good company name?

   • For instance, a company name like “Brillo” automatically tells an audience they can expect to be impressed by the product, because of associations with the word “brilliant”. Good names are so significant in the business world, they can even inspire companies to pay millions of dollars for the right title.

   Why are brand names important? Understanding the importance of a g…

   fabrikbrands.com/branding-matters/brand-naming/why-are-brand-names-important-the-importance-of-a-good-name/

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   How important is a brand name?

   • For instance, “Rolex” is a naturally luxurious sounding name, so it’s natural for the company to have a luxurious, minimalist logo, and a sophisticated tone of voice. As such the importance of a brand name is also enhanced by its ability to guide the rest of your branding process.

   Why are brand names important? Understanding the importance of a g…

   fabrikbrands.com/branding-matters/brand-naming/why-are-brand-names-important-the-importance-of-a-good-name/

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   Why are good names important?

   • Good names are so significant in the business world, they can even inspire companies to pay millions of dollars for the right title. One of the most famous companies in the world right now, Tesla, only has its iconic name because Elon Musk decided to spend $75,000 for the right to use it.

   Why are brand names important? Understanding the importance of a g…

   fabrikbrands.com/branding-matters/brand-naming/why-are-brand-names-important-the-importance-of-a-good-name/

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   Do domain names matter in business?

   • Names matter in business: picking a good one is vital for new companies that want to stand out from the crowd and connect with customers. As our world moves increasingly online a new firm needs a moniker that also works well as a internet domain name.

   Why picking a good company name is a tricky business - BBC News

   www.bbc.co.uk/news/business-58395924

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9. fabrikbrands.com › branding-matters › brand-namingWhy Are Brand Names Important? The Importance Of A Good Name

   fabrikbrands.com › branding-matters › brand-naming

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   The importance of a good name is something no company can afford to overlook. Ultimately, your name is one of the most significant defining factors of your company. It identifies how your customer should think about your business, and helps to highlight expectations from day one.