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- The core of Ryanair’s TikTok strategy has been a commitment to funny, self-deprecating posts combined with expert navigation of viral trends. Whilst the former makes the brand feel down-to-earth and genuine to the consumer, the latter provides a baseline for high engagement on the platform.
www.thevalueengineers.com/up-up-and-away-tiktok-brand-voice-the-rise-of-ryanair/
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Nov 11, 2023 · Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1 million followers on TikTok - half a million more than EasyJet,...
Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1 million followers on TikTok - half a million more than EasyJet ...
Jul 20, 2023 · The core of Ryanair’s TikTok strategy has been a commitment to funny, self-deprecating posts combined with expert navigation of viral trends. Whilst the former makes the brand feel down-to-earth and genuine to the consumer, the latter provides a baseline for high engagement on the platform.
Feb 25, 2022 · On TikTok, Ryanair has an impressive 1.5 million followers, 64 times more than their close competitor Easyjet’s following of 23.4 thousand (as of February 2022). The combination of up-to-date...
Apr 27, 2022 · Ryanair’s use of TikTok is the cover story of the May issue of Aviation Marketing Monthly (AMM). We paused AMM during the pandemic and brought out our regular Covid newsletter instead, but with the aviation industry slowly recovering, we’re restarting it.
Jan 27, 2023 · Jan 27, 2023. -- Ryanair, the Irish low-cost airline, has recently been making waves in the digital marketing world with their innovative use of TikTok video content. The company has recognized...
Ryanair’s TikTok posts are easily recognizable due to the consistent use of a filter that personifies their 737 aircraft with the facial features of two eyes and a mouth. This sentient plane posts roughly three times a week, with videos that twist current trends to be more airplane centered.
