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Apr 7, 2021 · Collaboration with global partners. Until March, Ito’s primary mission was to expand Hakuhodo’s business in Greater China, Europe and the United States, and to enhance the capabilities of those offices. Moving forward, he will be in charge of the entire overseas business, including the ASEAN region.
Common themes, shared synergy. HILL ASEAN and HILL Shanghai are actively engaged in conducting research on common themes and making joint presentations, including two major projects in 2021 which focused on young people—ASEAN’s Generation Z and those born after 2000 in China.
- Stepping Up to Meet New Global Standards
- One Country, One Management
- What Are Our Strengths in The International Market?
- Building An Even Stronger Hakuhodo Network
- Working in Partnership with Clients
In step with an increasingly borderless age, the past two years have seen the expansion of Hakuhodo’s global network. These have included the acquisition of the Winter Egency in Thailand in November 2019 and AdGlobal360 in India in March 2020, as well as the opening of Hakuhodo Digital Vietnam in January 2020. Kondo points out that the parameters f...
Reflecting contemporary thinking in the advertising industry, Hakuhodo is introducing a new system for its international offices. Kondo describes it as the “one country, one management” system. “Hakuhodo currently has multiple offices in one country and responds to each client’s needs. Going forward, we’ll also establish an organization to oversee ...
In terms of raising its global profile, one of Hakuhodo International’s key strengths is the depth of its knowledge about people and the amount of data that has been accumulated. Kondo says this has become a valuable asset not only in Japan, but overseas, too. No other company in the world is so invested in the collection and analysis of data about...
Hakuhodo already has 11 digital agencies in Asia, and there are plans to increase this number in the near future. The Hakuhodo Digital Network was conceived in 2019 as the center of this reform in this completely digitalized era. Kondo points out that no matter how good an organization may be, there is no growth potential when each office operates ...
According to Kondo, Hakuhodo’s philosophy of “Partnership” is an excellent strategy for expanding Hakuhodo’s global business. The company has built a strong reputation for utilizing a deep understanding of clients’ business to support Japanese companies in their international activities. Now it’s time to take this knowhow and experience as a busine...
Aug 7, 2024 · This deep insight into human behavior informs Hakuhodo’s marketing strategies and content, making it a trusted partner for brands looking to expand in Asia.
Dec 16, 2020 · Since establishing its first overseas branch in Malaysia in 1973, Hakuhodo's international network has grown to encompass over 105 offices in 19 countries abroad. In this interview series, leaders from various domains share their insights on how Hakuhodo is rising to meet new challenges, along with the strategies that will take Hakuhodo to the ...
The Hakuhodo DY Group, seeking to bolster its organization in developing nations, particularly in Asia, has built up a global network of 419 subsidiaries and affiliates.
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Oct 6, 2022 · In February 2017, Hakuhodo acquired ICG, an activation agency headquartered in Singapore, while in 2018, the agency acquired Vietnamese IMC group Square Communications and three companies in the Philippines, creative engineering company IdeasXMachina, brand agency Beginnings Communications, and events/activation company eNAV.
