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1. • • Following on from the era of the YouTube wormhole, TikTok’s algorithm recommends you the content you subconsciously crave – but unlike YouTube, these videos are under a minute long. That means that in one session, you could consume reams and reams of engaging videos – familiarising yourself with creators, trends and communities in the process.
     www.bbc.com/culture/article/20201216-how-tiktok-changed-the-world-in-2020

     How TikTok changed the world in 2020 - BBC

2. People also ask

   Is TikTok good for marketing?

   • TikTok has made marketing and marketing videos much more accessible to businesses of all shapes and sizes. Fancy camera equipment isn’t required—and in fact, it isn’t even preferred—to create engaging and viral video content. How effective are influencers and affiliate marketing on TikTok?

   TikTok Marketing: The Complete Guide for 2024 | Sprout Social

   sproutsocial.com/insights/tiktok-marketing/

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   How effective are TikTok influencers?

   • TikTok influencers are extremely effective—they see a 15.86% engagement rate on the platform, more than triple the next highest platform’s engagement rate. Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts.

   TikTok Marketing: The Complete Guide for 2024 | Sprout Social

   sproutsocial.com/insights/tiktok-marketing/

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   Why is TikTok so powerful?

   • TikTok has major power to move consumers to spend on the products creators feature. Why is the pull so strong? TikTok may not be the first place that comes to mind to find the best cleaning supplies. Yet #cleantok is alive and well – as is #dogtok, #beautytok and others.

   Why are TikTok creators so good at making people buy things? - BBC

   www.bbc.com/worklife/article/20230818-why-are-tiktok-creators-so-good-at-making-people-buy-things

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   Is TikTok a good app?

   • Users have their home “For You” feed where they can swipe up to watch video after video. The app comes with its own editing features, filters and sound clips to utilize when creating your own video content. Overall, TikTok is a great one-stop shop for creating and consuming quick 10 to 60-second videos.

   TikTok Marketing: The Complete Guide for 2024 | Sprout Social

   sproutsocial.com/insights/tiktok-marketing/

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   Why do people use TikTok?

   • Many creators use TikTok as a starting point to gain more followers on their other social media platforms. The way TikTok serves as a foundation for growth is just what people need. When the exponential growth starts happening, TikTokers create businesses, charge for personal coaching, start a streaming career, etc.

   The Way Of TikTok Marketing And Why It Works So Well - Forbes

   www.forbes.com/councils/forbesbusinesscouncil/2022/04/13/the-way-of-tiktok-marketing-and-why-it-works-so-well/

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   Why are TikTok videos so popular?

   • #booktok is extremely popular with TikTok users, driving sales and even changing marketing strategies from publishers (Credit: Getty Images) Crucially, she says, the short-form intimate nature of TikTok videos makes recommendations feel more natural, and opens up a pathway for users to trust creators.

   Why are TikTok creators so good at making people buy things? - BBC

   www.bbc.com/worklife/article/20230818-why-are-tiktok-creators-so-good-at-making-people-buy-things

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3. www.forbes.com › councils › forbesbusinesscouncilThe Way Of TikTok Marketing And Why It Works So Well - Forbes

   www.forbes.com › councils › forbesbusinesscouncil

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   Apr 13, 2022 · While TikTok is mainly used as a fun application to show trends, it is just as powerful as a marketing tool. Beyond showing off your cool dance moves, you can share helpful life hacks, tips...

   • Why Businesses Benefit From Being On TikTok - Forbes

     TikTok is also very effective as a marketing platform...

4. www.forbes.com › councils › forbesbusinesscouncilWhy Businesses Benefit From Being On TikTok - Forbes

   www.forbes.com › councils › forbesbusinesscouncil

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   Dec 9, 2022 · TikTok is also very effective as a marketing platform because of its wide reach. The app has been downloaded over 2.6 billion times and is available in almost every country around the world.

5. sproutsocial.com › insights › tiktok-marketingTikTok Marketing: The Complete Guide for 2024 | Sprout Social

   sproutsocial.com › insights › tiktok-marketing

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   • Connect Your Tiktok Profile to Sprout Social
   • How to Post A Created Video to Tiktok
   • How Do I See When My Tiktok Videos Are scheduled?

   Getting started with TikTok using Sprout Social is easy: 1. Start a free trialby setting up an account with your business email. 2. Once you are logged in, navigate to Account > Settings, then click on “Connect a Profile”. 3. From the In Group dropdown, choose the Group you wish to link your TikTok profile with. 4. To connect with Sprout, select “C...

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   6. Click to open Compose. 7. Choose your TikTok profiles using the Profile Picker. 8. Type in any text you want to add to your post. Keep in mind that usernames will not automatically be suggested as you type, so make sure to input them correctly. 9. Click . 10. Select a source for your video. 1. Ensure your video is at least 3 seconds long and no ...

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   Once your TikTok videos are scheduled, take a peek at your Publishing Calendar to keep everything in sight, from upcoming to past posts. Click onPublishing > Calendarto see an overview of all your scheduled content in a List, Week or Month view across all your social networks. If you want to focus on your TikTok content filter for your TikTok profi...

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6. www.bbc.com › culture › articleHow TikTok changed the world in 2020 - BBC

   www.bbc.com › culture › article

   The most downloaded app of the year changed comedy, music and activism in 2020 – its success is a refreshing revolution for meritocratic self-expression, writes Sophia Smith-Galer.

7. www.nytimes.com › 2021/12/05 › businessHow TikTok Reads Your Mind - The New York Times

   www.nytimes.com › 2021/12/05 › business

   Dec 5, 2021 · A recent Wall Street Journal report demonstrated how TikTok relies heavily on how much time you spend watching each video to steer you toward more videos that will keep you scrolling, and that ...

8. www.bbc.com › worklife › articleWhy are TikTok creators so good at making people buy things?

   www.bbc.com › worklife › article

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   TikTok has major power to move consumers to spend on the products creators feature. Why is the pull so strong?

9. www.economist.com › graphic-detail › 2021/10/07TikTok’s rapid growth shows the potency of video

   www.economist.com › graphic-detail › 2021/10/07

   Oct 7, 2021 · TikTok’s rapid rise demonstrates a clear preference among social-media users for video content. That is, until the next blockbuster app comes along.