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Facebook Live is a live video streaming platform that you can use to improve your profits. Learn how to use the newest strategy to promote and sell products on the internet.
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Oct 10, 2024 · In our detailed Marketer's Guide to Facebook Live, we cover essential best practices on how to plan, run, and analyze the results of a business-run Facebook Live. Download our free eBook to brush up on these best practices.
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- Live video use on Facebook increased by over 50% in 2021. Facebook Live has shown significant and consistent growth ever since the feature was rolled out, and this growth in usage shows no sign of slowing down.
- There were over 2 billion views on Facebook Live Videos in the first 2 years after it was rolled out. Facebook Live was fully rolled out for everybody to use in 2016.
- 1 in 5 videos posted on Facebook is live. Pre-recorded video content on Facebook is still more popular than live videos. However, Facebook Live makes up for a good percentage of videos on the platform.
- In the spring of 2020, Facebook Live viewer sessions increased by 50% Spring of 2020 was a tough time for many people, as COVID-19 plunged countries around the world into extended lockdowns.
May 5, 2022 · Facebook Live is one of the best ways to connect with your audience and boost your brand’s visibility. In this post, we’ll teach you how to use Facebook Live video to the best of your advantage. So whether you’re just getting started or looking for tips and tricks, read on!
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Sep 21, 2021 · Facebook Live is a highly effective tool for building your audience. Track your 3-second video views and create an audience of people who’ve watched at least 3 seconds of one of your videos.
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- Source content and themes from your community. Your community knows what they want and the easiest way for you to deliver high-value content to them is by asking them about what they want to learn.
- Promote before you start your Facebook Live. While most of the content we post is followed up with consistent promotion, it’s important to remember Facebook Live videos are more like an event than a blog post.
- Prepare yourself by limiting distractions. Though Facebook Live videos are a more laid-back and natural experience than a standard television ad or YouTube production, that doesn’t mean you shouldn’t plan ahead.
- Make formatting decisions. While you’re prepping for your big debut, make sure you take the time to think about how you’ll shoot your video and when you’ll stream it.
Jul 31, 2017 · Why (and How) You Should Use Facebook Live. By now, you have likely heard how effective video marketing is, but did you know Facebook Live videos receive 3X higher engagement than a video that is no longer live? Facebook Live videos also receive 5X more than standard photo posts, according to AdWeek.
Jan 6, 2024 · 1. Increased Brand Engagement. We’ve discussed how customers are opting to engage in live content. Statistics show that more than 82% of the audience prefers watching live content to scrolling through posts.
