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- While a good brand reputation helps boost your brand equity and increases customer loyalty, a negative brand image does the opposite. It destroys the trust of your target market, sends your customers racing towards the competition, and has a massive impact on your profit potential.
fabrikbrands.com/branding-matters/dispatches/how-to-overcome-the-impact-of-a-negative-brand-image/How To Overcome The Impact Of A Negative Brand Image - Fabrik
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Apr 22, 2023 · Negative publicity can have a lasting effect on a business’s brand image. Some of the most significant consequences include: Loss of trust and credibility: Customers may lose faith in a brand if they perceive it as untrustworthy or unreliable.
Aug 31, 2022 · Studies have shown that negative publicity adversely affects brand trust, but exactly how brand trust can be damaged remains poorly understood. This study aims to explore how negative publicity influences image congruity and, subsequently, brand trust.
Oct 1, 2021 · Negative publicity can hit your brand equity hard, decreasing its value in the eyes of stakeholders. A piece of single news or negative review on the web can break down the consumer trust you worked incredibly hard to earn.
While a good brand reputation helps boost your brand equity and increases customer loyalty, a negative brand image does the opposite. It destroys the trust of your target market, sends your customers racing towards the competition, and has a massive impact on your profit potential.
Oct 23, 2018 · This study aims to understand the influence of negative publicity on brand image, brand attitude and brand purchase intention. Specifically, the study examines the role of attribution (or brand blame) and information characteristics in Chinese consumers’ responses to negative publicity.
- Mingzhou Yu, Fang Liu, Julie Lee, Geoff Soutar
- 2018
• How does negative publicity influence consumers' perceptions and associations of a brand? • How differently does product-based vs value-based negative publicity affect brand trust? • Do people from different cultures react differently to negative publicity?
Sep 11, 2019 · Negative publicity, defined as the public disclosure of a problematic incident associated with a brand, is a critical issue for fashion brands, as it vitiates the image of targeted brands and drives consumers’ voice and exit behaviors.
