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Screening, scoping, contracting, implementing, developing and managing
- While every alliance is unique, KLM has a general six-phase approach to alliances: screening, scoping, contracting, implementing, developing and managing. Screening is all about finding possible partners. Starting with desk research, a lot of alliances are born from a particular route network need.
www.iese.edu/insight/articles/klm-alliances-airlines/
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KLM's airline partner strategy has 3 essential building blocks. First, the participation in the Transatlantic joint venture with Air France, Delta Air Lines and Virgin Atlantic. Secondly, the participation in the joint venture with Air France and China Eastern Airlines between Europe and China.
Sep 9, 2009 · While every alliance is unique, KLM has a general six-phase approach to alliances: screening, scoping, contracting, implementing, developing and managing. Screening is all about finding possible partners. Starting with desk research, a lot of alliances are born from a particular route network need.
Oct 7, 2008 · This case study highlights the main milestones in the development of KLM's major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, China Southern and smaller airlines.
Founding members Air France and KLM are part of the SkyTeam Alliance, which is made up of 19 major airlines serving more than 1,000 airports worldwide. This collaboration allows us to quickly identify new issues and prepare ourselves to meet future expectations and challenges.
May 5, 2019 · Abstract. This case recites the history of KLM in merging with Air France since before the merger until today. The case demonstrates how two brands with strong national identity are kept...
- Sveinn Vidar Gudmundsson
Sep 7, 2012 · The case recites the complex web of alliances KLM was involved in and how the merger with Air France causes Continental and Northwest joining the Skyteam alliance leading to three major US carriers in Skyteam.
The case covers the complex web of alliances KLM was involved in and how the merger with Air France causes Continental and Northwest joining the Skyteam alliance leading to three major US carriers in Skyteam.
