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Feb 9, 2022 · Focus on what resonates with early adopters. Leverage experiential marketing. The stunt exemplifies the buzz-building, boundary-pushing marketing that has helped A24 punch above its weight and infiltrate the zeitgeist, helping small movies stand out amid an increasingly content-saturated market.
- Hal Koss
- Senior Associate Editor
May 9, 2017 · Film-distribution companies tend to be important but invisible: They buy finished films, cut trailers, make posters, and put movies into movie theaters—or, more often these days, dump them onto...
A24 owes its highly unprecedented success in the independent film market and worldwide market to many factors, one of the strongest of which is through their use of word-of-mouth. Using bold and unconventional social media marketing methods
Aug 4, 2022 · At the start, marketing was really the only thing that A24 could rely on because they weren’t making their own movies. They were acquiring movies and then helping to distribute them.
Jul 16, 2018 · Possibly the most recognizable quality of an A24 film is its phenomenal marketing campaigns. From misleading audiences with the official trailer of Hereditary to promoting Good Time though freaking Robert Pattinson pizza boxes, they’ve never been afraid to use unorthodox methods to showcase their movies.
- Michael Shelfer
Jun 18, 2020 · Throughout its meteoric rise, A24 has used social media, viral marketing, shrewd film selection and hypebeast-style merchandise to create a brand that transcends well beyond theaters —...
- 2 min
- Dillon Thompson
A24 is known as a disruptor in the film industry, attacking market inefficiencies and power vacuums. Unlike other indie companies, A24 has had to revolutionize their marketing techniques to keep costs low and maintain their thin margins.
