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Jan 26, 2021 · The most basic approach to write copy is to introduce the product without gimmick or style. It’s a simple presentation of the facts and benefits. There’s no story, no conversation, no “sizzle,” and no superlative claims. Think Google Marketing Platform.
- A Short Guide to Writing Good Copy - Copyblogger
Clear communication is the key to effective copy. Your best...
- A Short Guide to Writing Good Copy - Copyblogger
- Prioritize Your Headline. Begin your copy with a punchy headline that entices readers to learn more about your product or service. Why is this so important?
- Include Keywords to Optimize Web Copy. SEO copywriters use keyword research to analyze search queries. These are the words people type into search engines to find information, products, websites, businesses, or services.
- Follow the AIDA Structure. Use the AIDA acronym to encourage conversions. This copywriting technique leads people through four stages of the purchasing process.
- Address the Reader. Using the pronouns “you” or “me” makes the reader a character in the story. So it feels like a more intimate experience you’ve designed for them.
- Why Is Copywriting So Hard?
- How to Get Good Results from Your Copy: 4 Tips to Follow
- Be Specific
- Use Simple Words and Sentences
- Address Pain Points
- Make People Curious
- Conclusion: Good Copy Makes A Difference to Your Business
The novelist Thomas Mannsaid that “A writer is someone for whom writing is more difficult than it is for other people.” Writing is hard, even for professional copywriters. But copywriting can also be intimidating for people who don’t do it every day. When you think about “copywriting,” it can sound very…official. It can sound like it’s a whole othe...
Writing may be hard, but with just a few quick-fix tips, you can make it easier to write good copy. Here are 4 tips to help you get good results from your copy. 1. Be specific 2. Use simple words and sentences 3. Address pain points 4. Make people curious
“At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.” This headline, written by David Ogilvy in 1958, is considered one of the best copywriting examplesof all time. Why? He could have just said something like, “The latest Rolls-Royce model is a really quiet car.” Except he didn’t. Instead, he wrote copy tha...
Whenever possible, use the words that people use to describe their problems. Most people don’t talk about “leveraging solutions,” but they do say things like, “I feel like I’m not getting the most out of this.” The Bar Stool Test helps you cut back on jargon and use a conversational tone that people are more likely to understand. Here’s the Bar Sto...
Talking about people’s pain doesn’t sound nice. But in copywriting, it’s what works. ActiveCampaign’s Marketing Automation pagehad a copy change that showed incredible conversion results by addressing specific pain points: not enough time or help to do everything you have to do. At first, the copy read, “Marketing automation done right.” After a ch...
Curiosity may have killed the cat, but it won’t kill your conversions. It helps them. Behavioral economist and Carnegie Mellon professor George Loewenstein wrote a paper on the psychology of curiosity– and he outlines 5 ways to make people curious: 1. Ask a curiosity-inducing question 2. Start a sequence of events, but don’t finish (e.g., an unfini...
One good copy edit led to a 700% increase in conversion rate. And your business can reap the benefits of copywriting too – without having copywriters. Bonus: To make copywriting and content marketing even easier, check out this Content Marketing Templatespack. It contains free tools to help your editing process and all things content marketing and ...
- Tim Ludwig
- Write like a reader. When it comes to copy, our writing isn't well-served by nitpickery or strict grammar rules. The impact of your writing matters far more than your personal vendetta against the occasional split infinitive.
- Be creative—even when your topic is boring. I can hear you thinking, "Tim, you don't get it! I'm limited by my industry! My vertical is tyrannical!" I feel your pain.
- Write the way you talk. With conversationality comes engagement, clear ideas, and concise language—plus it's welcoming and accessible. The goal is to get your organization's ideas across with the fewest, most effective words possible.
- Educate your audience. Copywriters are educators, first and foremost. You're teaching prospects about your product, customers about new features, and the world about why your company's mission matters.
Apr 4, 2013 · Clear communication is the key to effective copy. Your best copy needs to be “display window clear,” and you need to be out there every morning with your Windex, to make sure it doesn’t distract from the product or service you provide for your clients and customers.
Aug 27, 2013 · Let’s look at 11 copywriting tips that give sleazy sales-ness the middle finger. Follow these tips, and your copy instantly becomes more sincere, more enchanting, and more persuasive.
How to write copy impactfully. A good copywriter will write every single sentence in a way that entices readers to read the next sentence. They will guide the audience through a buying experience with the end result of completing the call-to-action. But how can you achieve that?
