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How do you advertise a school?
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How to create the best school ads?
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When should you run higher education advertising?
Jan 3, 2024 · The best way to promote your establishment is to have a range of school marketing strategies that appeal to a large audience. How can you do this? 1. Build your school’s PR portfolio. Gain exposure for your school. Tell people what goes on in your school and what you believe is important through: being in local newspapers regularly
- Table of Contents
- Know Who You’Re Targeting
- Improve Website Experience
- Use Video Ads
- Build A Community on Social Media
- Boost Your Social Media Posts
- Use Pixels
- Invest in SEO to Improve Visibility
- Use Automated Bidding
- Make Sure The Timing Is Right
As with any type ofonline advertising, you need to figure out who you want to reach. Firstly, you should consider the basics, like age, location, and gender. Secondly, know their interests, education, job title, or field of study—whichever of these applies to your situation. That way, you will be able to narrow down the pool of people that you want...
Once you have your educational ads ready, it’s important to also have a great landing pageand a functional, user-friendly website. While some prospects might not interact with your ad, those who are really interested will want to find out more—and the odds are they’re going to land on your website. As this will be their first time acquainted with y...
Video education advertising is preferred due to many reasons. While images are much easier to create, they’re also more limiting when it comes to the amount of information you can add to them. That’s not to say you should only use video ads. Images have their fair share of benefits as well, such as being more effective in driving people to your web...
Community is everything nowadays, especially among Millennials or younger generations. Therefore, the best way to try and appeal to them is by creating a sense of a community on social media. Use the most popular platforms out there like Facebook, Instagram, or Twitter, and try to continually engage with users. Take a look at one of UCLA’s great Fa...
School advertising on social media, especially on Facebook, will require boosting. Instead of just creating a post and waiting to see how many people it will reach or if someone interacts with it, you can try boosting it. It’s an effortless and quick way to make sure your content reaches an audience, without you needing to create an ad. Most busine...
Using a social media pixel is a great way to monitor your advertising success and to get the most out of your ad budget. Pixels are basically snippets of tracking code that help identify and collect the user’s preferences. Also, the best thing about them, especially when it comes to school advertising, is that they allow you to retarget specific ad...
While social media is great to reach your audience, you’ll also need search engines, since a lot of students will first go looking on Google, Bing, or Baidu instead of waiting for education advertising to pop up on their social media platforms. The best education advertising campaigns are almost always running on search engines as well, simply beca...
Automated biddingis a great way to go about creating the best school ads. It’s more efficient as it takes the pressure off of manually setting bids to meet your goals. You simply have to set your goal and choose the automated bid strategy that you’d think would work for you. From there on, Google will automatically set bid amounts for your ad to re...
When it comes to higher education advertising or really, any type of education level, you need to think about timing. The best-case scenario would be to run your ads a few months before the school year starts. This way, there will be plenty of time for prospective students to do their research and come across your school or your program. The most c...
Aug 11, 2022 · There are a few steps to undertake to do school marketing: Set Up Your Goals; Examine Your Situation; Outline Your Value; Consider Key Strategies; Launch; Reflect and Reassess; What is a school marketing plan? A School marketing plan is a series of steps a school must take to advertise and differentiate itself in the educational market.
- Redesign Your Website. Before you think “you’re a website company, you’re obviously going to tell us we need to redesign our website,” hear us out. There is plenty of industry research that tells us that a poorly designed website can be the Achilles heel of most brands.
- Improve Your Search Engine Strategy. Every school’s search engine strategy has three main elements: Search Engine Optimization. Paid Per Click Advertising (PPC)
- Build Email Workflows. The 2020-21 academic year was one of the busiest years ever for school professionals, with major burnout still lingering. If you’re looking for ways to get time back in your day, while actually improving your email marketing strategy, email workflows are a great place to start.
- Start a School Blog. A blog is a great way to share advice, build thought leadership, tell stories that aren’t being told elsewhere, elevate the voices of your community, create a strong content library, and improve your organic performance in search.
- Research, listen and understand. Good marketing is first and foremost about listening to and understanding your target audience so you can offer the very best and most relevant service.
- Use segmentation and targeting responsibly. Market segmentation is about understanding different groups of your community that may have particular needs, eg, demographic or faith groups or pupils requiring special sports or music facilities.
- Be accurate and honest. Promotion is one part of marketing that gives parents vital information to inform their choice. However, schools should be careful with their use of images and text.
- Don’t use teachers as salespeople. When schools are gathered into a group, eg, not-for-profit Charter Management Organisations and for-profit Education Management Organisations in the US or trusts in England, then branding can create a cohesive identity internally and externally.
Jul 18, 2023 · In today’s blog post, I share 23 ways you can effectively attract more students to your school. Craft marketing messaging for your school; Schools, like other brands, need to know who they are, who they’re talking to, and what makes them unique. The target families you’re talking to are the “who.”
Oct 3, 2023 · Marketing can help schools and academy trusts to attract new families and recruit the right staff - but only if used in the right way. A panel of experts discusses how to strike the right balance and harness the power marketing can offer in education.
