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  1. Google search operators are special characters and commands sometimes called “advanced operators” or search parameters that extend the capabilities of regular text searches. Search operators can be useful for everything from content research to technical SEO audits.

    • Find possible indexing issues. Eyeballing the results of a site: search for your website can uncover potential indexing issues. For example, if we combine it with the filetype: operator, we see that this 3D printing company has quite a few PDFs indexed
    • Find and analyze your competitors. Use the related: operator to find websites related to yours, which are often competitors. You can then use other search operators to investigate these sites further.
    • Find guest post opportunities. Most people find guest posting opportunities by searching for “write for us” pages in their niche. For example, if you have a website about coffee, you can search for something like coffee intitle:"write for us" inurl:write-for-us
    • Find resource page opportunities. Resource pages curate and link to the best resources on a topic. This makes them great link prospects if you have a fitting resource.
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    • Find related sites. related:[website] Let’s say you’ve found a site that you want a link from, or maybe you just want to collect as many similar sites for some competitor research.
    • Find Pages to Add Internal Links. Site:[website] keyword. This is one of my favorite ways to help improve SEO. And thanks to Google search operators, it’s pretty quick to do.
    • Search Content on a Specific Site (And Find Any Indexation Errors) site:[website] You can use the site to find something from a specific website and limit your search to that single site.
    • Find Exact Matches. "[search term]" If you put quotation marks around a word or phrase, the search results will only contain results that match exactly the word or phrase in the quotes.
  2. Tip: In the Google search box, you can use Advanced Search filters with search operators like quotes, minus signs, and site:. Learn more about search operators. Computer Android...

  3. Aug 23, 2021 · You just put the search operator in the search field together with instructions and/or a search phrase. You’ll understand everything in a minute – just keep reading! Complete List of Google Search Operators and How to Use Them. I’ve put all the operators in the lists. This way it’s so much easier to navigate to some specific ones.

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  4. Jun 13, 2023 · Google search operators are special commands you can use to find more specific information in Google. Like this: The “site:” operator allows you to search for results from a specific website. In this example, including “site:semrush.com” in your search query will show results only from semrush.com. Many other Google search operators can ...

  5. Google Search Operators are a set of unique symbols or commands – not unlike a secret code – that you can type into the Google Search bar to get more specific results. These special commands help modify the search algorithm to better tune into the information that you're seeking.

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