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   What is TikTok analytics?

   • TikTok Analytics provides insights on video views, follower demographics, and engagement metrics. It’s important to track video views, follower growth, and engagement metrics (likes, comments, shares) to understand what content resonates with your audience. Use TikTok data to create targeted TikTok content and track its performance over time.

   The Complete Guide to TikTok Analytics - Sprout Social

   sproutsocial.com/insights/tiktok-analytics/

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   How do I track analytics on TikTok?

   • Let’s look at how to track analytics in the TikTok app first. Here’s how to access TikTok analytics in the app: Go to your profile page in the app and tap the menu icon in the top right corner. Tap Creator Tools. Tap Analytics. TikTok does have a more detailed analytics dashboard — but the catch is you have to have a business account.

   Your Guide to TikTok Analytics: Measure, Grow, and Succeed - Kapwing

   www.kapwing.com/resources/tiktok-analytics/

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   How do I see metrics on TikTok?

   • Tap the menu in the top right corner and select TikTok Studio. Under the Tools tab, tap View all within the Analytics section. Switch between the Overview, Content, Viewers, Followers, and LIVE tabs to see different groups of metrics. You can tap the time pill buttons to see metrics for different periods.

   TikTok analytics 2024: The ultimate guide for marketers - Hootsuite

   blog.hootsuite.com/tiktok-analytics/

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   How do TikTok analytics dashboards work?

   • Videos with a high number of comments are favored by TikTok’s algorithm. It also shows that your content is interesting enough to spark conversation. The next section in the TikTok analytics dashboard is the Content tab, where you can look at individual videos. Here you’ll find your videos from the last seven days.

   Your Guide to TikTok Analytics: Measure, Grow, and Succeed - Kapwing

   www.kapwing.com/resources/tiktok-analytics/

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   How do you use TikTok data?

   • Use TikTok data to create targeted TikTok content and track its performance over time. Analyze follower demographics (age, gender, location) to tailor content to your target market and see when they're most active. Leverage TikTok data to inform your content calendar, posting times and identify collaboration opportunities with relevant influencers.

   The Complete Guide to TikTok Analytics - Sprout Social

   sproutsocial.com/insights/tiktok-analytics/

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   How does TikTok affect your content performance?

   • The TikTok algorithm controls the distribution of your content more than you do, so you can only do so much tweaking. So while analytics can help you understand content performance, it shouldn't dictate your entire creative process.

   What You Need to Know About TikTok Analytics - Buffer

   buffer.com/resources/tiktok-analytics/

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2. sproutsocial.com › insights › tiktok-analyticsTikTok Analytics: A Complete Guide for Analysis - Sprout Social

   sproutsocial.com › insights › tiktok-analytics

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   Oct 23, 2024 · In this guide, we break down how to access and understand your TikTok analytics natively and foundational metrics to measure your success. We’ll also share what to consider when choosing a TikTok analytics tool like Sprout Social, and how to use analytics for a better return on investment (ROI).

3. blog.hootsuite.com › tiktok-analyticsTikTok analytics 2024: The ultimate guide for marketers

   blog.hootsuite.com › tiktok-analytics

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   Sep 24, 2024 · TikTok analytics are your go-to tools for tracking how well your content is performing. They offer a clear view of which posts are gaining the most traction. More importantly, they help shape your TikTok marketing strategy by revealing what truly resonates with your audience.

4. www.kapwing.com › resources › tiktok-analyticsYour Guide to TikTok Analytics: Measure, Grow, and Succeed

   www.kapwing.com › resources › tiktok-analytics

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   May 10, 2023 · In this guide, we’ll go over which TikTok content analytics you should be tracking as well as how to find them in the TikTok app and which third-party social media tools to use for TikTok analytics.

   • Author: Lauren Strapagiel

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5. blog.influencegrid.com › definitive-guide-toThe Definitive Guide To TikTok Analytics (Plus The Top Tools ...

   blog.influencegrid.com › definitive-guide-to

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   • InfluenceGrid. Designed specifically to turbocharge your TikTok influencer strategies, InfluenceGrid makes it easier to find the people you want to work with to enhance your brand.
   • Analisa. Analisa is still a relatively new addition to the TikTok analytics environment, but it’s already earned a presence in over 57 countries. The convenient analytics solution is powered by artificial intelligence, and it’s great for influencers, media publishers, brand marketers, and agencies.
   • TrendTok. TrendTok is a unique approach to TikTok analytics, designed to support influencers who need to stay ahead of the current trends. The application helps you to identify and forecast potential trends based on filters like location and category.
   • Social Insider. One of the most powerful analytics and marketing tools for social media, Social Insider focuses mostly on Instagram stories, but it also has a solution for TikTok analytics.

6. agencyanalytics.com › blog › tiktok-analytics-to-trackTikTok Analytics Complete Guide and Top 10 Metrics to Track ...

   agencyanalytics.com › blog › tiktok-analytics-to-track

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   Apr 30, 2024 · Quick Summary: Learn about the essential TikTok analytics to track, including video views, engagement rate, follower growth, audience demographics, conversion metrics, trending videos, brand mentions, influencer collaboration, and ad performance.

7. uppbeat.io › blog › tiktokA guide to TikTok analytics: 6 tips on how to use data to ...

   uppbeat.io › blog › tiktok

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   Mar 14, 2024 · See your key metrics. Dig into your video performance. Learn more about your audience. 6 tips for using analytics to grow on TikTok. Understanding TikTok analytics. One of the best things about TikTok is it lets you look behind the scenes at how well your content is doing.

8. buffer.com › resources › tiktok-analyticsWhat You Need to Know About TikTok Analytics - Buffer

   buffer.com › resources › tiktok-analytics

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   Aug 14, 2023 · TikTok analytics is a set of data and metrics that provide insights into how your content performs on the platform. They allow you to understand who your audience is, what content they engage with, and when they are most active.