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Are You preparing your back-to-school marketing campaigns?
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How do I start a marketing campaign before the school year starts?
When is the best time for back-to-school marketing?
- Start Your Back-To-School Campaign on Time
- Launch Back-To-School Products
- Create Back-To-School Bundles
- Update Your Storefront to Match The Seasonal Aesthetic
- Organize A Sales Event, Contest, Or Challenge
- Follow Trends
- Create Valuable Resources
- Team Up with An Organization That Supports Education
- Offer Special Deals
- Include A Gift with Each Purchase
Get ready ahead of time and research when the back-to-school season starts in your market region. Even in the US, the first day of school varies from state to state. Most school shoppers planned to look for supplies and essentials from July to August. A good rule of thumb is to prioritize your campaign in early July and early August for the broades...
Stack your virtual shelves with everything local schools, parents, and students might need as the new school year begins. Electronics, clothing and accessories, shoes, and school supplies make up the largest share of back-to-school shopping category expenses. Browse our back-to-school products for essentials like backpacks, notebooks, lunch boxes, ...
Offer a personalized product bundle of back-to-school essentials to give your customers everything they need for the new school year. It’s a win-win situation – you sell more products, they savetime and get a great deal. Customize your back-to-school bundles by choosing a specific customer base. Teachers, parents, and back-to-college shopperswill r...
Match the back-to-school aesthetic by redesigning your storefront with seasonal messages and visuals for your banner image, background, and theme. Use this opportunity to update your catalog listings for your target audience. Place promos, discounts, and appropriate products at the top of your catalog for higher visibility. Here are a few standard ...
Nothing entices consumers to buy like a promise of a free prize. Back-to-school sales are an excellent opportunity to gather user-generated content, positive feedback, reviews, and testimonials from happy shoppers. 1. Create raffleswhere people share posts, tag people, or jump on a catchy trend. 2. Organize a photo or video contestthat features you...
There are many ways to jump on trends and include them in your social media campaigns. If used correctly, viral trends can improve your online sales. From TikTok videos and viral songs to challenges and memes – use global trends to stay relevant, appeal to your target audience, and gain a competitive advantage among the many businesses offering sim...
Creating seasonal content has the potential to increase your rankings on search engines, which is a necessary part of managing good website SEO (search engine optimization). Master your keyword researchto create valuable guides, lists, and how-to articles and increase the popularity of your brand without significant expenses. Some relevant ideas fo...
Consider how your back-to-school marketing campaign ideas can support education through fundraising initiatives and goal-oriented partnerships. Help a local organization or give some profits to a good causeto foster education and make it more accessible for local communities. When done with good intentions, corporate social responsibilitycan humani...
A special discount is the backbone of good back-to-school marketing campaigns. Finding a good deal is a rewarding experience, encouraging return purchases and fostering word-of-mouth advertising. Explore some tried-and-true offers for back-to-school products: 1. Percentage-based or cash-off discounts:The most common offer you can provide is a perce...
Adding a small free gift with your order will make your customers smile and secure returning shoppers. Your gift doesn’t have to be grand – just meaningful enough to encourage future purchases and appeal to existing and potential customers. A small discount, free shipping, or a custom bookmark and a school stickercan significantly increase your bra...
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Jul 17, 2024 · Cue the bell ring! Our back-to-school marketing masterclass is officially in session. Contents. Back-to-school marketing ideas by industry. Back-to-school campaigns targeting teachers. Back-to-school marketing campaigns geared toward students. Back-to-school marketing ideas for any business. Back-to-school marketing ideas and promotions by industry
Jun 12, 2024 · Conduct audience surveys: Ask people directly about their back-to-school shopping habits and what they’re looking for. This feedback helps shape your marketing plans. Segment your email lists: Divide your email lists based on things like age, interests, and past purchases.
- Create a Back To School Category on the Website. One of the easiest, cheapest, and most powerful ways to promote back-to-school deals is to create a new category on your website.
- Launch a Flash Sale and Special Discounts. A classic way to attract customers is to announce special discounts and back-to-school sales. A time-bound flash sale or a discount on popular products can create a sense of urgency, driving customers to make quick purchase decisions.
- Create a Seasonal Newsletter with Recommendations. Many people spend hours researching or deciding on which products to buy. A well-crafted newsletter with personalized product recommendations can be an excellent way to retain customer interest and drive traffic to your e-commerce store during the back-to-school season.
- Announce an Interactive Social Media Contest. Back-to-school time is a great way to get eyes on your brand. Since this is the shopping season for many, consumers spend much time on social media for research.
Aug 12, 2022 · In this article, we’ve compiled a list of the most creative, successful, and interesting back to school campaigns to inspire you. We also explain why we think each one is great, and share some key takeaways your businesses could use to excel in your marketing.
Jun 7, 2024 · Discover successful back-to-school marketing campaign examples and tips. Learn from top brands like Quay and Native Deodorant to help ace your Q3 sales goals.