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- Identify Your Competitors
- Create Competitor Profiles
- Analyze Your Competitors' Product, Pricing, Place, and Promotional Strategies
- Evaluate Competitor Marketing Strategies
- Analyze Marketing Channels
- Identify Your Strengths, Weaknesses, Opportunities & Threats
- Track & Monitor Results
First, build a list of key competitors to watch out for. This lets you see who might be competing for your audience’s attention. And gives you an idea of who to focus on throughout your competitor analysis. We’ll walk you through how to find your competitors in these four key areas: 1. Your industry 2. Organic search 3. Paid search 4. Your communit...
Building a profile for each of your main competitors allows you to benchmark important details, including market share and audience demographics. Here’s what that’ll look like in your competitive analysis document: Let’s begin by analyzing market share, or the influence a brand has within their industry.
Once you have all the preliminary insights, it’s time to explore “the four Ps” of marketing: product, price, place, and promotion. Let’s break it down: 1. Product: How the product meets customers’ needs 2. Pricing: How much their product or service costs 3. Place: Where customers are looking for the product 4. Promotion: How they advertise to their...
One of the best ways to understand a competitor’s marketing efforts is to browse their website. It’s manual work, but it’s well worth the effort. Pay attention to any of the following elements: 1. Do they run a blog? 2. Do they produce whitepapers or ebooks? 3. Do they share videos or webinars? 4. Do they host a podcast? 5. Do they use static visua...
One of the most important aspects of competitive analysis is to understand how your competitors are reaching their target audience. In other words, what marketing channels are they using? How effective are they? How can you leverage them for your own business? And these marketing channels can be divided into eight main categories: 1. Direct: When a...
After completing your competitor analysis, turn your observations into actionable insights by performing a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis looks like this—you’ll fill in each quadrant for your brand based on your competitive analysis findings: If you fill out a SWOT analysis for both...
Once you have done your competitive analysis, you need to track and monitor results. This’ll help you measure your effectiveness and identify areas for improvement. There are different ways to do this, depending on your goals and metrics. But one of the most efficient is to set up a monthly competitor report. Head to My Reports, scroll through, and...
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- Define your competitors. We’re living in a competitive world with over 250,000 new websites being created every day, and only a limited number of people in the world – your idea of what competition is needs to go deeper than just a competing product.
- Analyze competitors’ content with these key SEO metrics. Sure, reading and subscribing to your competitors’ content might give you a good idea about what you like and don’t like about it, but what do your target audience think about it?
- Audit your competitors’ content. When auditing your competitors’ content, you should review: Organization of content: What themes and how are they categorized?
- Stalk their social media. When reviewing the digital acquisition from different marketing channels, you’re likely to have stumbled across social media platforms as big referrers to your competitors’ websites.
- Make a list of your competitors. When starting a competitive content analysis, begin with a list of your direct and indirect competitors. Your direct competitors are any brand, business, or person that offers the same products or services that you do.
- Review your competitors’ business core and positioning. Starting with your direct competitors, you’ll want to gather basic information about them so you can better understand their goals and target audience.
- Analyze key SEO metrics. A proper competitor content analysis also involves looking at key SEO metrics to identify any potential content gaps your site may have compared to your competition.
- Review their on-site content. Now it’s time to take a deep dive into the website content your competitors are creating. This step will help you uncover content marketing trends in your niche as well as generate new ideas to improve your own content marketing strategy.
1. Enter your competitor's domain. 2. Click on the Top Pages tab in the left navigation. 3. Change the Status Code dropdown to 200-OK. This report shows all of a domain's linked URLs, sorted by Page Authority. Here's a sample of the top content for the site PetCareRx:
analyze a competitor’s backlinks, top content, & organic search traffic. Compare your search result rankings to your competitors. Learn when and how often your competitors are posting content. Identify the top content for any keyword in its database.
Aug 21, 2024 · By evaluating your competitors’ keyword targeting, backlink profiles, content strategies and overall SEO tactics, you can reverse engineer their successes and identify gaps to exploit. In this guide, you’ll learn a proven process to analyze your SEO competitors and extract insights to boost your rankings. We’ll cover how to:
