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Aug 11, 2022 · 10 Benefits of Marketing Plans For Schools. Help school identity ideal target audience. Causes greater engagement. It makes your school top of the line in the district. Attracts more students. Improves event attendance. It makes students more successful. Turns ideas into goals. It brings more donations to the school budget.
- Research, listen and understand. Good marketing is first and foremost about listening to and understanding your target audience so you can offer the very best and most relevant service.
- Use segmentation and targeting responsibly. Market segmentation is about understanding different groups of your community that may have particular needs, eg, demographic or faith groups or pupils requiring special sports or music facilities.
- Be accurate and honest. Promotion is one part of marketing that gives parents vital information to inform their choice. However, schools should be careful with their use of images and text.
- Don’t use teachers as salespeople. When schools are gathered into a group, eg, not-for-profit Charter Management Organisations and for-profit Education Management Organisations in the US or trusts in England, then branding can create a cohesive identity internally and externally.
Jan 3, 2024 · 1. Build your school’s PR portfolio. Gain exposure for your school. Tell people what goes on in your school and what you believe is important through: When people talk about your school, make sure they have already seen you in a positive light. It’ll make it feel as if they know your school already. 2.
- Redesign Your Website. Before you think “you’re a website company, you’re obviously going to tell us we need to redesign our website,” hear us out. There is plenty of industry research that tells us that a poorly designed website can be the Achilles heel of most brands.
- Improve Your Search Engine Strategy. Every school’s search engine strategy has three main elements: Search Engine Optimization. Paid Per Click Advertising (PPC)
- Build Email Workflows. The 2020-21 academic year was one of the busiest years ever for school professionals, with major burnout still lingering. If you’re looking for ways to get time back in your day, while actually improving your email marketing strategy, email workflows are a great place to start.
- Start a School Blog. A blog is a great way to share advice, build thought leadership, tell stories that aren’t being told elsewhere, elevate the voices of your community, create a strong content library, and improve your organic performance in search.
- Know Who You’re Targeting. As with any type of online advertising, you need to figure out who you want to reach. Firstly, you should consider the basics, like age, location, and gender.
- Improve Website Experience. Once you have your educational ads ready, it’s important to also have a great landing page and a functional, user-friendly website.
- Use Video Ads. Video education advertising is preferred due to many reasons. While images are much easier to create, they’re also more limiting when it comes to the amount of information you can add to them.
- Build a Community on Social Media. Community is everything nowadays, especially among Millennials or younger generations. Therefore, the best way to try and appeal to them is by creating a sense of a community on social media.
Oct 3, 2023 · She adds that while this may sound like a lot of work for schools, good marketing that appeals to each group should be based on something that schools are usually good at: listening and understanding. “Marketing isn’t just about communicating out. It’s much more about listening and providing the service that your stakeholders want,” she ...
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Jul 18, 2023 · Community partnerships can be a win-win for your school and community partners. Don’t neglect this valuable resource right in your own community. Give away printed promotional stickers; Promotional stickers – like bumper or window stickers – are an affordable, visible way to promote your school and be a part of pop culture.
