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How do I Target Video ads on YouTube & Google Display Network?
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Display ads can appear on YouTube in two ways: through an auction-based model using Google Ads, or through a reservation-based model where placements are purchased directly through YouTube ad...
- About targeting for Video campaigns - YouTube Help - Google Help
Topics: Target your video ads to specific topics on YouTube...
- About targeting for Video campaigns - YouTube Help - Google Help
In this video i explain how to target specific YouTube channels, YouTube videos, websites and apps to show your display network ads. You are able to target c...
- Overview
- Available targeting methods for Video campaigns
To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:
New audience reporting
Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place. Click the Campaigns icon and open the “Audiences, keywords and content” tab and click Audiences. You can also easily manage your Audiences from this report page. Learn more About Audience reporting.
New terms
We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.
Video campaigns run on YouTube and across the web through Google Ads. By targeting your Video campaigns on YouTube and Google video partners, you can advertise to people at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and your data segments, you can reach specific or niche audiences based on who they are, what they're interested in, or what content they're viewing.
Audience targeting methods
Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. These include:
• Demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach.
• Detailed demographics: Reach users based on additional broad, shared traits, such as college students, homeowners, or new parents.
• Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics. Learn more About audience targeting.
• Affinity segments: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.
Aug 1, 2023 · Google Ads provides easy access to YouTube, the world’s most popular digital video platform, and with it a thriving marketplace of potential customers. You can create and manage video ads,...
Mar 20, 2023 · So, how do you know if the people seeing your display ad are interested in what you offer? Google Display Network (GDN) targeting allows you to set where or when your ad is shown based on...
Mar 26, 2020 · When you are creating and managing Google Display Network Ads campaigns, your Google Display Targeting is very important for your success.
- 25 min
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- Surfside PPC
Jan 29, 2020 · In this guide, I’ll show you everything you need to know about display ads on YouTube to start boosting conversions, including: How to target your Display Network ads on relevant video content on YouTube. Which YouTube display ad guidelines to follow. How to monitor your ad placements.
Support for social media growth. Available 24/7 with a detailed analytics dashboard. Services for YouTube. Professional assistance available to help you manage your channel.