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- The impact of photography on the fashion industry cannot be overstated. It has transformed fashion from a niche, elite domain into a global phenomenon accessible to all. Photography has allowed fashion to transcend physical and temporal boundaries, reaching audiences far and wide, at any time.
www.portfoliobox.net/blog/the-impact-of-photography-on-the-fashion-industryUnveiling Photography's Role in Fashion Evolution: From Past ...
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Fashion photography has never existed in a vacuum. Photographers have continually pushed boundaries, and the tension between artistic and commercial demands has generated great creativity and technical innovation.
Sep 23, 2015 · To many, Edward Steichen is the founding father of modern fashion photography. After a supposed dare by a close friend, Steichen undertook the task of promoting fashion as fine art via the medium...
Sep 26, 2017 · With so many exhibits and monographs devoted to fashion photography and its leading practitioners, it’s hard to imagine that it wasn’t that long ago that the genre was seldom the focus of highbrow...
- The Start
- Advantages
- Disadvantages
- Final Thoughts
It all started with photography giving everyone access to prestigious fashion shows. Fashion shows are transitioning from magazines to social media, and are now able to appeal to the broader audience and wider communities. Fashion is now capable of branching into various categories. Not only are the high-end fashion trends shared but also other sty...
Easier communication with the community
Brands are now able to connect with their community easier and faster than ever before. Equipped with a better connection to the fan base and fellow communities, brands can acquire feedback faster too! Do you have a particular designer you want to keep updated about? Simply click “follow” on their social media page and voilà — anytime they update their page or pieces, you will be notified. Through social media platforms, brands can release a post with photos asking for community opinion. Some...
Enrich and educate buyers
Through photography, designers and brands alike can also educate their potential buyers with information. This information ranges from the type of material used to how ethical they are. Although it may seem small, different materials have different appeals to the customer. Some customers may want a regular cotton T-shirt while others prefer T-shirts made of recycled materials. Customers also enjoy researching new products to ensure the product fits their daily needs.
Creation of new brands
When photography is paired with social media, it can be an immensely powerful tool for bringing contemporary brands to the market. Many companies thrive in this system and rely on social media to promote their products. With no need to open a physical store, they can appeal to those with a lower budget with friendlier prices. New brands translate into more competition. More competition forces innovation in competing brands, which eventually leads to technology and quality improvement. Through...
We often highlight the overuse of editing software in photography. We do agree in color correction, the use of filters, and even Photoshop. However, creating exaggerated body proportions using editing software can be too much. Let me explain.
Photography has brought the fashion industry to new heights. New brands are easier to come by, communication between the designer and customer is improving, websitesdisplay the latest fashion news, plus customers are getting more information on the products they are buying. Although there are cases of outrageous editing, people are slowly fixing an...
- Nate Torres
- Photographer
- Male
- April 19, 1996
In the late 1950s and early 1960s, photographer William Klein changed fashion photography forever. Armed with a hand-held camera loaded with 35mm film, he shot his models in the urban landscape, producing a gritty, street style that ignored some time-honored rules—against introducing blurred images, for example, or shooting into the sun.
Feb 7, 2014 · After the Second World War, fashion underwent dramatic changes, and numerous new designers emerged in the 1950s and 1960s. The fashion model took on new importance as well, as Twiggy, Jean ...
His rediscovery of the techniques of Solarisation and Rayography and his inventive use of close cropping resulted in some of the most iconic images ever produced in the medium. But it is...
