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Jun 27, 2024 · “Since I was born, I was surrounded not only by Hello Kitty but all of the Sanrio characters, so I literally grew up with them,” Tsuji says.
Shintaro Tsuji (辻 信太郎, Tsuji Shintarō) (born December 7, 1927) is a Japanese entrepreneur. Formerly a civil servant, he is the founder and (until 2020) president of Sanrio , a merchandise company known for its characters , including Hello Kitty .
Oct 30, 2023 · How did Shintaro Tsuji build Sanrio into a global brand? Tsuji’s visionary leadership and innovative marketing strategies played a significant role in Sanrio’s global success. He expanded the company’s reach by licensing Hello Kitty and other characters to various industries, including fashion, toys, and home goods.
Sanrio President Tomokuni Tsuji shares exclusive insights into taking the business of kawaii global 50 years after it brought the world Hello Kitty.
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Shintaro Tsuji is the founder of Sanrio Co., Ltd. Tsuji founded Sanrio, the Tokyo based character-branded merchandise company, in 1960.
He has also served as producer for the anime movies Sanrio made from 1977 to 1985, and is also a storywriter. Some of his stories include Nutcracker Fantasy (Kurumiwari Ningyo aka The Nutcracker, his adaptation of E.T.A. Hoffmann's "The Nutcracker and the Mouse King"), The Sea Prince and the Fire Child (Sirius no Densetsu aka The Legend of Sirius), and A Journey Through Fairyland (Yosei Florence aka Florence the Fairy), all of which have been made into animated movies by Sanrio. Tsuji has also created a few Sanrio characters himself, including the Little Twin Stars.
•Regarding Sanrio characters, he prefers ones based on animals compared to those who are more humanlike.
•Shintaro Tsuji shares a birthday with The Strawberry King.
•Tomokuni shares the same birthday as Hello Kitty and was born 14 years after her debut.
•According to Hisato Inoue, Shintaro Tsuji was one of the most impressive people associated with Sanrio, and he would regularly appear in different places of the company with his secretary to socialize with his employees and encouraged them to get close with one another. If an employee had a birthday that day, then a celebration could be held at the company as soon as possible.
•Article on Shintaro Tsuji's step down as CEO
1.https://note.com/hisatoinoue/n/na4b18d9b826e
- 9 min
Jun 12, 2020 · Shintaro Tsuji has been at the helm of Sanrio for more than six decades. The founder of the Japanese company that created Hello Kitty has announced he is stepping down as CEO aged 92. Shintaro ...
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Shintaro Tsuji was raised by a single mother, a business woman, whose family owned a chain of inns in the Yamanashi Prefecture near Tokyo, Japan. Tsuji went to a Christian kindergarten, but felt alienated by the religion.
