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Dec 2, 2022 · The name Midori can be translated to "green," and it was a fitting rebrand for the drink as it entered America's drinking scene. In 1978, bottles of the green liqueur arrived in the United...
- Michelle Welsch
Jul 8, 2021 · Our rebranding story, and how Midori Kuma nearly became our logo. Early June of 2019 was a quiet, nothing-special kind of early June. The world was rotating around the Sun as per, 19 days remained until the astronomical summer, ‘Corona’ meant a Mexican beer, and ‘covid’ meant absolutely nothing to anyone. In short, it was life as we ...
- The Name ‘Midori’ Literally Means Green.
- It’S Made from Two Types of Melon Exclusively Harvested in Japan.
- No, It Isn’T Naturally Green.
- John Travolta Was One of The First People to Try The Liqueur.
- Midori’s Recipe Was Altered in 2012 to Reduce Artificial flavorings.
- Glow Sticks Were An Essential Part of Midori’s Rebranding efforts.
When encountering a bottle of Midori, the first thing you’re likely to notice is the liqueur’s electric green color. Though originally dubbedHermes Melon Liqueur, the beverage’s name was changed to Midori in 1978, which, when translated from Japanese, simply means “green.”
Midori Melon Liqueur is made from Japanese musk and Yubari melons, both of which are sourced from Japan only. Yubari melons, which are harvested from Yubari City, are high in flavor and nutritional value due to the nutrient-dense volcanic soil, while muskmelons are native to the Aichi and Shizuoka provinces and are known for their rarity and luscio...
The process of making Midori begins with Yubari melons, which are harvested every June and July. Once the melons — which resemble cantaloupes — are harvested, they are broken down into a pulp, which is then immediately frozen before being sent off to Suntory. Suntory then defrosts the melon pulp and produces both a Yubari infusion and distillate, b...
When Midori was launched in the United States in 1978, the liqueur debuted at the cast party for “Saturday Night Fever,” which aptly took place at New York’s former disco club Studio 54. Among the partygoers was John Travolta, who stars as Tony Manero in the iconic ‘70s film. On the night of its launch, the star-studded cast imbibed highlighter-gre...
Midori may have never disappeared fully from the market, but due to its intense color and saccharine profile, it fell out of favor among consumers when more “serious” cocktail programs developed in the late ‘80s and ‘90s. In order to revitalize the melon liqueur, Suntory developedan updated recipe of Midori in 2012 that reduced the amount of artifi...
Midori was reintroducedto the public in its new form in 2013 at Tales of the Cocktail where the liqueur was used in Midori Highballs, each of which was garnished with a glow stick. Since its re-release, Midori has experienced somewhat of a revival, with bartenders all over the world featuring the liqueur in cocktails thanks to its eye-catching colo...
Nov 29, 2023 · Midori and its green hue have found their way onto the revamped menu of Sydney’s newest hotspot, Jackson’s on George. This isn’t just any ordinary return; it’s a revival with a nod to its roots.
- Elizabeth Mcdonald
Although Hermes Melon Liqueur was released by Suntory in Japan in 1964, it was renamed "Midori" for its release to the US market at Studio 54 in New York City in 1978 during a party held by the cast, crew, and producers of Saturday Night Fever. [3] . By 1983, Midori was distributed in 20 countries. [3] .
- Liqueur
- Suntory
The Midori Shokai Co., Ltd. was established in 1950. In 1963 the name changed to Midori Co., Ltd. In 2006 Midori introduced the refillable leather notebook covers that we know and love.
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The rebrand happened around the time the first blue (“Pan Am”) edition was released in 2015.
