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      • But I wanted to recognize software as an art form and wanted to change it to SoftArt. But Dan Bricklin of Software Arts asked us not to use that name. So, in October of 1982 I called a meeting of our first twelve employees and our outside marketing agency and we brainstormed and decided to change it to Electronic Arts."
      www.gamedeveloper.com/business/we-see-farther---a-history-of-electronic-arts
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  2. Founded in May 1982 by former Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists". EA published numerous games and some productivity software for personal computers, all of which were developed by external ...

  3. Feb 16, 2007 · EA even branched out into productivity software, publishing Deluxe Paint, one of the key applications for the Amiga computer. Initially, Hawkins had little regard for the wounded console market, and felt that the personal computer would be the dominant entertainment platform of the future.

    • Jeffrey Fleming
  4. Oct 5, 2018 · The EA of the early 1980s wasn’t founded by artists but rather by businessmen, backed by venture capitalists with goals of their own that had little to do with “fulfilling the potential of personal computing.” Thus, when the software-artists angle turned out not to work so well, it didn’t take them long to pivot.

  5. Sep 16, 2018 · The really big idea, he says, was promoting game makers as 'software artists' rather than programmers or engineers, taking them into a whole new cultural gamut.

    • How did EA become a software artist?1
    • How did EA become a software artist?2
    • How did EA become a software artist?3
    • How did EA become a software artist?4
    • How did EA become a software artist?5
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    By Robert 'Apache' Howarth

    Updated: Jun 16, 2012 11:23 am

    Posted: Feb 16, 2007 10:44 pm

    Gamasutra has an interesting piece up today called We See Farther: A History of Electronic Arts which, as you might've guessed, looks back at the company's roots. Flush with cash from Apple's IPO, Hawkins knew that it was time for him to make his move. "Right on schedule, I resigned from Apple in January, 1982, but they convinced me to stay a bit longer. I finally left for good in April and on my own I incorporated EA on May 28, 1982. I personally funded it for the next six months. Initially, I worked by myself out of my home, and then in August began using an office at Sequoia Capital, where I also began hiring the early employees." San Mateo, California would become their permanent headquarters for many years until a 1998 move to nearby Redwood City.

    The only thing left to do was come up with a name. "The original name had been Amazin' Software. But I wanted to recognize software as an art form and wanted to change it to SoftArt. But Dan Bricklin of Software Arts asked us not to use that name. So, in October of 1982 I called a meeting of our first twelve employees and our outside marketing agency and we brainstormed and decided to change it to Electronic Arts."

    Thanks Slashdot.

  6. Trip Hawkins, Richard Melmon, and Bill Budge talk about the early vision of Electronic Arts as enabling Software Artists.

  7. Nov 23, 2020 · On 28 May 1982 he founded Amazin' Software. Hawkins didn't have a game, but he knew how to run a business. He started hiring his first employees (graphic designers, programmers, advisors) first from his own home, and then from the office lent to him by Don Valentine – a future investor.

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