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- Morita was credited with the creation of Sony's most popular innovation - 'Sony Walkman' - the portable tape recorder. He was also credited with many other innovative products. By blending the western style of management with the Japanese style, Morita was able to provide considerable competitive advantage to Sony.
www.icmrindia.org/casestudies/catalogue/Leadership and Entrepreneurship/Akio Morita-The Man Who Made Sony-Leadership and Entrepreneurship.htm
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He was later commissioned as a sub-lieutenant in the Imperial Japanese Navy, and served in World War II. During his service, Morita met his future business partner Masaru Ibuka at a study group for developing infrared-guided bombs in the Navy's Wartime Research Committee.
Jan 13, 2018 · How Akio Morita Built A World Class Business! Watch on. From humble beginnings. After the Second World War, at the age of 25, Akio helped start the Tokyo Telecommunications...
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As cofounder and chairman of the Sony Corporation, Akio Moritabecame one of the most influential businessmen in the world. He introduced consumers to innovative products including the hand-held transistor radio, the video cassette recorder (VCR), the Walkman portable audio cassette player, and the Diskman portable compact disk player. At the same t...
Akio Morita was born on January 26, 1921, the first son of Kyusaemon and Shuko Morita, in the small village of Kosugaya near Nagoya, Japan. If he had followed the traditional family occupation, he would have been the fifteenth-generation heir to his family's sake brewing business. Influenced by his mother's love for classical music, he became inter...
Following World War II, Morita worked as a physics professor until, in 1946, he borrowed money from his father to start a new business with Ibuka. With $500, they created Tokyo Tsushin Kogyo (Tokyo Telecommunication Engineering Corporation), with 20 employees sharing a rented office in a burned-out Tokyo department store. The company's first produc...
While Morita credited his partner Masura Ibuka as being Sony's technical genius, Morita served as the company's more visible spokesperson and promoter. He created the name "Sony" (easy to remember and say), and later replaced model numbers with the equally catchy product names Walkman, Handycam, and Watchman. It was Morita who learned English and t...
Contact at: Sony Corporation Sony Corporation 7-35 Kitashinagawa 6-chome Tokyo, 141 Japan Business Phone: URL: http://www.world.sony.com
Morita’s Business Career. Morita toured the United States, Germany and the Netherlands in 1953. He was inspired by the economic growth in the U.S. and Germany and felt that if the Dutch-company Phillips could succeed in the electronic business then so could his company.
Oct 9, 1999 · As Ibuka pioneered new devices - such as the world's first pocket-sized radio and the Trinitron TV - Akio Morita used his charisma and canny business sense to promote the company's image...
Whether it was his innovative approach to product development or his commitment to diversity and inclusion, Akio Morita's secrets to success continue to inspire and inform business leaders around the world.
Nov 7, 2008 · But after service in the Japanese navy in the second world war he set up a small electronics company, Tokyo Telecommunications Engineering, along with a friend from the navy, Masaru Ibuka.
