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1. • • This was the radical homemaking, attachment parenting, extended breastfeeding bunch, and “mama” was right at home with their folksy, back-to-the-earth approach to motherhood. This use of mama can be traced back to women like Ariel Gore, who began publishing her alternative parenting magazine “Hip Mama” in 1993.
     longreads.com/2015/05/10/the-rise-of-mama/

     The Rise of ‘Mama’ - Longreads

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   How did'mama' help rebrand motherhood?

   • “Like most cultural shifts in language, the rise of white, upper-middle class women who call themselves ‘mama’ seemed to happen slowly, and then all at once.” Elissa Strauss explores how the use of “mama” helped rebrand motherhood for the modern mother. Elissa Strauss | Longreads | May 2015 | 15 minutes (4,006 words)

   The Rise of ‘Mama’ - Longreads

   longreads.com/2015/05/10/the-rise-of-mama/

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   Is Mama a way to rebrand motherhood for a new generation?

   • Mama, then, is a way to, if we are being hopeful, reimagine, if we are being cynical, rebrand motherhood for a new generation, one which perceives itself as having more power and choices—even when, and sometimes especially when, that isn’t entirely accurate.

   The Rise of ‘Mama’ - Longreads

   longreads.com/2015/05/10/the-rise-of-mama/

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   Is Mama a manifesto?

   • Mama isn’t just a pet name, it’s a manifesto. Like most cultural shifts in language, the rise of white, upper-middle class women who call themselves “mama” seemed to happen slowly, and then all at once. And like most cultural shifts in language, the rise of “mama” is about power and discontent.

   The Rise of ‘Mama’ - Longreads

   longreads.com/2015/05/10/the-rise-of-mama/

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   Does Mama go back for black families?

   • Kimberly Seals Allers, a writer and advocate for mothers of color, said mama goes way, way, back for black families. “Mama has African roots,” she said told me. “It was a term of respect that didn’t have to do with you being a mother. I’ll call someone mama and I don’t even know if she has children.

   The Rise of ‘Mama’ - Longreads

   longreads.com/2015/05/10/the-rise-of-mama/

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   Are millennial working mothers redefining the narrative of motherhood?

   • Millennial working mothers are being challenged to devise a new version of motherhood that requires less sacrifice and more self-awareness. Redefining the narrative of motherhood requires deep internal reflection about what you were taught about motherhood and where you stand with it.

   Rewriting the Narrative of Motherhood for Millennial Women

   www.psychologytoday.com/us/blog/the-balanced-working-mama/202108/rewriting-the-narrative-motherhood-millennial-women

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   How can motherhood be redefined?

   • Redefining the narrative of motherhood requires deep internal reflection about what you were taught about motherhood and where you stand with it. Community and support are valuable in working toward a redefined stance in how one shows up as a mother today.

   Rewriting the Narrative of Motherhood for Millennial Women

   www.psychologytoday.com/us/blog/the-balanced-working-mama/202108/rewriting-the-narrative-motherhood-millennial-women

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3. longreads.com › 2015/05/10 › the-rise-of-mamaThe Rise of ‘Mama’ - Longreads

   longreads.com › 2015/05/10 › the-rise-of-mama

   May 10, 2015 · “Like most cultural shifts in language, the rise of white, upper-middle class women who call themselves ‘mama’ seemed to happen slowly, and then all at once.” Elissa Strauss explores how the use of “mama” helped rebrand motherhood for the modern mother.

   • Mothers

     “Motherhood had always been her path. In exchange for it,...

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     The former Dallas police chief is familiar with loss:...

4. swaay.com › rebranding-motherhood-millennialsMy Mission To Rebrand Motherhood For A New Generation - Swaay

   swaay.com › rebranding-motherhood-millennials

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   Feb 26, 2020 · We provide our 30M+ community of mamas with the encouragement, support, and inspiration to meet her real life, real mama needs by reminding her that motherhood is an opportunity to nurture — not lose — her true sense of self.

5. wwd.com › business-news › business-featuresMartha Stewart-parent Marquee Is Remaking the Motherhood Brand

   wwd.com › business-news › business-features

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   Jul 30, 2024 · How Martha Stewart-parent Marquee Is Remaking the Motherhood Brand. A new maternity fashion deal with Kohl’s highlights the momentum behind the brand management business model. By Evan Clark....

6. www.pinterest.com › pin › the-rise-of-mama-longreadsThe Rise of 'Mama' - Longreads | Mama, Infant activities ...

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   Elissa Strauss explores how the use of "mama" helped rebrand motherhood for the modern mother. "Like most cultural shifts in language, the rise of white, upper-middle class women who call themselves 'mama' seemed to happen slowly, and then all at once."

7. www.nytimes.com › well › rebranding-motherhoodRebranding Motherhood - The New York Times

   www.nytimes.com › well › rebranding-motherhood

   Aug 10, 2018 · Why was motherhood such a sacrifice when I was doing what I wanted? Why was the popular narrative all about the misery?

8. www.rebrandingmotherhood.coRebranding Motherhood (TM)

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   Our purpose is to prepare today and tomorrow's generation of mothers, by providing genuine insights into the realities they can expect. Most importantly, liberating mothers to cultivate “the village” within themselves.

9. www.psychologytoday.com › us › blogRewriting the Narrative of Motherhood for Millennial Women

   www.psychologytoday.com › us › blog

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   Aug 29, 2021 · Key points. Millennial working mothers are being challenged to devise a new version of motherhood that requires less sacrifice and more self-awareness. Redefining the narrative of motherhood...