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- Online marketing is key to running any successful back-to-school campaign. The biggest back-to-school retailers, including Walmart, Target, and Amazon, rely on digital advertising more and more to reach their customers before the school year starts. Social media plays a growing role in the back-to-school shopping experience.
www.brevo.com/blog/back-to-school-marketing/
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- Day Owl Communicates What Their Products Can Do—Visually
- Hari Mari Piques Curiosity with Their Subject Line
- Quay Aces Their Product Photography Investment
- Osea Malibu Empathizes with Teachers
- Native Deodorant Tries to Make Puberty A Little Less Awful
- She’S Birdie Shows Up For On-Campus Safety
- Candylab Uses Nostalgic Imagery
- Monsterbass Leaves School Out of Their Marketing Strategy (Almost) Altogether
Subject line: 🎒Back-to-Backpacks! Lesson: Let your images do the talking. Source: Klaviyo Showcase On weekday mornings, parents are racing to pack lunches, braiding hair, signing permission slips, and keeping track of peanut allergies and birthday party invitations. The last thing they need is their kid complaining that they can’t fit everything t...
Subject line: Back To School Means… Lesson: Create a curiosity gap to increase open rates. Source: Hari Mari Footwear brand Hari Mariknows back to school means different things to different people. For some, it’s a great time of year—a time to reconnect with friends, feel productive, and work toward a goal. But for others, it’s not as great—it’s st...
Subject line:BACK TO SCHOOL ESSENTIALS Lesson:Invest in product photography that shows your product in use. Source: Quay The return to school means spending a lot more time in front of a computer screen. Quay’s bluelight classes are exactlywhat students need to avoid hours of eye strain and uncomfortable headaches. With clean design, high-quality p...
Subject line:A Little Back to School Appreciation Lesson:Target a specific audience. Source: OSEA Skincare brand OSEAopts for a targeted approach in this back-to-school campaign. Instead of focusing on students and their parents—typically the main target audiences for brands this time of year—they tailor their messaging specifically to teachers. Te...
Subject line:Check out these back to school scents! Lesson:Solve deep pain points for your target audience. Source: Native Puberty—it’s a lot of things for different people, but one thing parents can probably agree on is that it’s smelly. Native Deodorantleans into this fact in a way that’s helpful for both teens and parents. Their back-to-school e...
Subject line: 🐥10% Off Back to School Sale Starts Today! Lesson:Insert your product where it’s most helpful. Source: Klaviyo Showcase According to RAINN, 26.4% of female undergraduate students experience sexual violence on campus (and 6.8% of undergraduate men). She’s Birdieis the brand behind a personal safety alarm trusted by over 3M people—and ...
Subject line: 30% Off Just In Time For Back To School 📚 Lesson:Design your email to spark a specific ✨vibe✨ Source: Klaviyo Showcase September can trigger nostalgia for fall: the leaves are beginning to turn, there’s a nip in the air, and kids are headed back to school. With this email, Candylab Toysevokes this exact feeling. The toys themselves—r...
Subject line:Bass to School Lesson: Don’t sell back-to-school items? Get creative. Source: Klaviyo Showcase MONSTERBASS, a fishing equipment brand that specializes in subscription boxes, uses “Bass to School” as their subject line in this back-to-school marketing email—and when it comes to referencing the actual return to school, that’s about it. W...
Jul 4, 2024 · Grow your revenue with 15 back-to-school marketing ideas from mid-summer to early Fall, and grab the attention of students, parents, and teachers with unbeatable promotions.
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Jul 17, 2024 · Cue the bell ring! Our back-to-school marketing masterclass is officially in session. Contents. Back-to-school marketing ideas by industry. Back-to-school campaigns targeting teachers. Back-to-school marketing campaigns geared toward students. Back-to-school marketing ideas for any business. Back-to-school marketing ideas and promotions by industry
- Create a Back To School Category on the Website. One of the easiest, cheapest, and most powerful ways to promote back-to-school deals is to create a new category on your website.
- Launch a Flash Sale and Special Discounts. A classic way to attract customers is to announce special discounts and back-to-school sales. A time-bound flash sale or a discount on popular products can create a sense of urgency, driving customers to make quick purchase decisions.
- Create a Seasonal Newsletter with Recommendations. Many people spend hours researching or deciding on which products to buy. A well-crafted newsletter with personalized product recommendations can be an excellent way to retain customer interest and drive traffic to your e-commerce store during the back-to-school season.
- Announce an Interactive Social Media Contest. Back-to-school time is a great way to get eyes on your brand. Since this is the shopping season for many, consumers spend much time on social media for research.
Aug 29, 2024 · Popular back-to-school marketing strategies include early bird discounts, personalized email campaigns, influencer collaborations, limited-time bundles, and social media contests. These strategies are designed to engage customers and drive sales during the busy back-to-school season.
Aug 12, 2022 · In this article, we’ve compiled a list of the most creative, successful, and interesting back to school campaigns to inspire you. We also explain why we think each one is great, and share some key takeaways your businesses could use to excel in your marketing.
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