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Focus groups are an inherently social data collection method that generates emic data at multiple levels of analysis. These elements, when taken together, make focus groups extremely well suited for certain research questions and tasks.
Among the various methods available, focus groups have emerged as a valuable tool for gathering qualitative data and gaining in-depth insights. In this post, we set out the pros and cons of using this approach in academic research, shedding light on both the advantages and challenges they present.
This article provides some practical guidance and reflections based on our experiences conducting semistructured focus groups using a videoconference platform with internal medicine residents at three academic medical centers.
Nov 3, 2020 · Abstract. Practitioners and researchers are conducting more focus groups online as a qualitative data collection method, yet rigorous methodological studies investigating the diversity of findings versus traditional in-person focus groups are limited.
- Brendan Richard, Stephen A. Sivo, Marissa Orlowski, Robert C. Ford, Jamie Murphy, David N. Boote, El...
- 2021
Focus groups are therefore appealing for researchers who seek to study the interactions and communication dynamics of groups and, owing to their practical utility, are an increasingly popular method of data collection among qualitative researchers (Savin-Baden and Howell Major, 2013, p. 374).
May 4, 2022 · A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest.
Sep 17, 2019 · Focus group discussions represent a useful way to bring people together to generate new insights and ideas about a research topic. The advantages of using focus groups include the potential to gain a rapid insight into how a topic is viewed and discussed from complementary or contrasting perspectives.
