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1. • • Advertising breaks on UK television channels could get longer and more frequent as part of a review of broadcasting rules by regulator Ofcom. The frequency and length of advertising will be reassessed in light of evolving viewing habits and the rise of streaming services, Ofcom said.
     www.bbc.co.uk/news/uk-61997064

     TV ad breaks could get longer as rules reviewed - BBC News

2. People also ask

   How has UK TV advertising changed over the years?

   • It reached a record high of £4.91bn last year – the fifth year in a row it has beaten the record – and is expected to increase again in 2015. As it reaches its 60th birthday, UK TV advertising has evolved from being information-heavy to prioritising clever creative that triggers emotion and uses…

   TV ads at 60: How they’ve changed and the most effective ads ever

   www.marketingweek.com/tv-ads-at-60-how-the-formula-is-changing-and-the-most-effective-ads-of-all-time/

   See all results for this question

   Will UK TV ad revenue recover in 2023?

   • The downturn in UK TV advertising revenue is beyond dispute, with marked declines in the first half of 2023. But what is the full picture and when might we see a recovery? Channel 4, reliant on ad revenue to fund its content, has paused most commissioning, dropped productions and reduced episode counts for shows in the pipeline.

   Where next for TV ad revenue? | Royal Television Society

   rts.org.uk/article/where-next-tv-ad-revenue

   See all results for this question

   When did TV advertising start in the UK?

   • Kerry Owens, brand director at McVitie’s From subliminal messaging to organised flashmobs, UK television advertising has come a long way since the 1950s. Discover what highlights there have been along the way. TV advertising in the UK began on 22 September 1955.

   TV ads at 60: How they’ve changed and the most effective ads ever

   www.marketingweek.com/tv-ads-at-60-how-the-formula-is-changing-and-the-most-effective-ads-of-all-time/

   See all results for this question

   Will UK TV advertising fall 2% in 2023?

   • The Advertising Association and Warc (World Advertising Research Center) have recently adjusted their 2023 forecast for UK TV advertising to predict a 2% fall for this year. Enders Head of Research Alice Enders feels that is “over-optimistic”, however.

   Where next for TV ad revenue? | Royal Television Society

   rts.org.uk/article/where-next-tv-ad-revenue

   See all results for this question

   Are TV ad breaks getting longer?

   • Television ad breaks might be about to get longer and more frequent. Ad breaks may soon be getting longer - and there may be more of them - as part of the proposed shake-up of broadcasting rules by the communications watchdog.

   Why TV ad breaks might become longer and more frequent

   www.itv.com/news/2022-07-01/why-tv-ad-breaks-might-become-longer-and-more-frequent

   See all results for this question

   Is UK TV advertising in the doldrums?

   • UK TV advertising is said to be in the doldrums. But the real picture is more nuanced. Pippa Considine runs the numbers The downturn in UK TV advertising revenue is beyond dispute, with marked declines in the first half of 2023. But what is the full picture and when might we see a recovery?

   Where next for TV ad revenue? | Royal Television Society

   rts.org.uk/article/where-next-tv-ad-revenue

   See all results for this question

3. metro.co.uk › 2024/11/01 › christmas-adverts-needChristmas adverts need to change for a major reason

   metro.co.uk › 2024/11/01 › christmas-adverts-need

   • Cached

   1 day ago · Sainsbury’s is the first major shop to release their Christmas advert, and the changes are evident.The first TV slot was during the advert break for tonight’s episode of Coronation Street ...

   • Video Duration: 2 min

   • Author: Josie Copson

4. www.marketingweek.com › tv-ads-at-60-how-theTV ads at 60: How they’ve changed and the most effective ads ever

   www.marketingweek.com › tv-ads-at-60-how-the

   • Cached

   Sep 30, 2015 · As it reaches its 60th birthday, UK TV advertising has evolved from being information-heavy to prioritising clever creative that triggers emotion and uses humour to entertain viewers.

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7. www.thedrum.com › news › 2023/03/027 insightful slides exploring UK TV advertising in 2023

   www.thedrum.com › news › 2023/03/02

   • Cached

   Mar 2, 2023 · Thinkbox’s ‘A Clearer Picture’ conference steered UK advertisers through the world of TV as inflation bites. Here are the best bits.

8. rts.org.uk › article › where-next-tv-ad-revenueWhere next for TV ad revenue? - Royal Television Society

   rts.org.uk › article › where-next-tv-ad-revenue

   • Cached

   Jul 12, 2023 · The downturn in UK TV advertising revenue is beyond dispute, with marked declines in the first half of 2023. But what is the full picture and when might we see a recovery? Channel 4, reliant on ad revenue to fund its content, has paused most commissioning, dropped productions and reduced episode counts for shows in the pipeline.

9. www.statista.com › topics › 9489TV advertising in the United Kingdom - statistics & facts

   www.statista.com › topics › 9489

   • Cached

   May 23, 2024 · The UK is the largest TV advertising market in Europe, with an expenditure of approximately 4.9 billion British pounds in 2023. High spending levels suggest that television remains a vital...

10. www.thedrum.com › news › 2022/03/09Red-hot ad market and spiraling inflation push UK TV ad spend ...

    www.thedrum.com › news › 2022/03/09

    • Cached

    Mar 9, 2022 · A record-breaking year saw TV advertising investment surge by 24% to hit £5.46bn, a rise of 11% from pre-pandemic levels in 2019, as online-born businesses and an explosion in new advertisers ...

11. www.itv.com › news › 2022/07/01Why TV ad breaks might become longer and more frequent

    www.itv.com › news › 2022/07/01

    • Cached

    Jul 1, 2022 · Ad breaks may soon be getting longer - and there may be more of them - as part of the proposed shake-up of broadcasting rules by the communications watchdog.