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BARB recruits 12,000 people across 5,100 households representative of the overall UK viewing public. As well as demography and geography the panel is selected according to platform, whether the TV set or via desktop, laptop or tablet. The devices themselves log data about who in the household is viewing and what they are watching.
Nov 30, 2021 · 30 November 2021. Barb, the UK television audience measurement currency, has today announced a once-in-a-generation upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement. Barb is now able to measure the reach and total time spent viewing SVOD services such as Amazon ...
Viewing figures for programmes on SVOD services are calculated based on the average audience achieved during the first seven days of their availability – if launched during the week in question – or across the calendar week, and only include TV set viewing. Viewing data for broadcast channels are available in this dashboard from 27 August 2018.
Nov 30, 2021 · Following the upgrade, BARB has updated its definition of total television viewing to ‘Total identified viewing’ with three constituent parts: total broadcast viewing of linear and BVOD services across TV, tablets, PCs and smartphones; total SVOD/AVOD viewing through home WiFi networks, measuring 16 leading VOD services; and total video-sharing viewing, measuring the likes of TikTok ...
Nov 2, 2022 · 1 Barb’s weekly top 50 report includes consolidated 7-day viewing figures for broadcast channels, with pre-broadcast viewing and viewing on tablets, PCs and smartphones included. Viewing figures for SVOD services are calculated based on the average audience achieved during the first seven days of their availability – if launched during the week in question – or across the calendar week ...
SVoD accounted for a 19% share of total viewing at the end of 2020, growing from 15% a year previously. The over 55’s have been key in driving overall SVoD growth in 2020; amongst 56-65-year-olds, SVoD’s viewing share increased from 9% to 16% of total viewing between July and December 2020 alone.
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May 6, 2021 · The move comes as the Digital, Culture, Media and Sport Committee of the House of Commons has recommended that the streamers should be required to share top-line viewing data for UK shows with Ofcom and domestic broadcasters, so that the full reach of PSB content can be assessed. At a recent RTS lunchtime event, “Hidden figures: Understanding ...
