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Dec 19, 2023 · The Electronic Entertainment Expo (E3), an annual trade event for the video game industry, has been permanently cancelled by its organisers, who cited the COVID pandemic and changes in company ...
Apr 1, 2023 · As news spread of E3 2023’s cancellation on Thursday, Games Twitter went straight into obituary mode. Developers, journalists, industry types, and fans shared their memories of the show; among ...
- Oli Welsh
- The Downfall of E3
- Is An E3 Resurgence Possible?
- Ideas For A Revitalized E3
- The End of E3?
E3 2023 was intended to be the event’s return after being postponed since 2019 due to the COVID-19 pandemic. ReedPop, the company behind PAX, New York Comic Con, and Star Wars Celebration, was tapped to develop a new hybrid event that would include both in-person and online components. The withdrawal of big playerssuch as Nintendo, Microsoft, and U...
Despite the fond memories many industry veterans have of E3, it’s obvious that, for many, the event had outlived its usefulness in a rapidly changing gaming landscape. The cancellation of E3 2023 could provide a chance for the industry to reconsider the value of such large-scale events and find new ways to generate excitement for forthcoming games....
The gaming industry is at a crossroads. With that in mind, the cancellation of E3 2023 should serve as a wake-up call for businesses. It’s time for many to rethink their marketing and advertising strategies. One possible solution is for businesses to take a more targeted strategy to game promotion. Publishers can create tailored experiences that re...
The end of E3 as we know it marks a watershed moment in gaming. Companies must adapt to the changing environment by investigating alternative methods of promotion and interaction. By adopting a more targeted, digital-focused, and environmentally conscious strategy, the industry can flourish in a post-E3 world. There can still be memorable experienc...
Dec 12, 2023 · The Entertainment Software Association, the gaming industry’s trade organization, announced in a statement that it has decided to end E3, but would still focus on “advocating for ESA member ...
Apr 11, 2023 · You’ll have seen the news by now: E3 2023 is cancelled. Pack away your lanyards and pull all those granola bars out of your backpack, you won’t need them now. This was to be E3’s first in ...
Dec 12, 2023 · Speaking to The Washington Post, ESA CEO and president Stanley Pierre-Louis declares that “after more than two decades of hosting an event that has served as a central showcase for the U.S. and global video game industry. “We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion.”
Dec 14, 2023 · After more than two decades as the industry's most prominent trade show, E3 is dead. Its demise is unsurprising (even expected, depending on who you talk to) but this still marks a significant ...
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