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- While it's important to keep up with design trends, a logo should also have a timeless quality. Trends fade, but a strong logo stands the test of time. When finalizing logo design, ask yourself: "Will this logo still be effective in 10, 20, or even 30 years?"
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Jan 4, 2024 · Will your logo still look good when it’s the size of a postage stamp? Or when it’s as big as a basketball court? This scalability is a huge part of what makes a good logo.
While the principles of a good logo may seem simple in theory, it can be tough to know where to start. That’s why we’ve compiled 10 logo design tips to help you put them into action, plus examples that show exactly why they work.
- What’s The Purpose of A Logo?
- Why Do Logos Matter to The World?
- Free eBook: Logo Design Tips from The Pro’s
The primary role of a logo is to identify…Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it. Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo wil...
They are the face of a business, product or service
When you picture a business in your mind, you often immediately picture the logo, be it the golden arches of a famous fast food company, or the apple with the bite out of it representing one of my favourite technology brands. Likewise, when you see a logo you’re familiar with, as you did with the Nike and Apple logos above, you’ll immediately associate it with your memories, experiences, and interactions with the brand.
Establish Instant Brand Recognition
A well-designed logo will be memorable, helping customers to remember the brand. Shapes and colours are easier for the human brain to process and memorise than words are. This means that if the identity is unique in the marketplace it’s easy to find and identify the company once again to purchase its services, and to recommend to friends.
Logo design influences our decisions
From our very first day we build up a visual library in our mind and begin to associate fonts, shapes and colours with specific emotions and objects. By simply looking at a logo, like it or not we will immediately make judgements, and perceive a business, product or service in a certain way. If we think a company looks too expensive, too corporate, too fun, or too radical we will avoid it. Likewise, if the logo (and the associated brand identity) looks like the type of company, products or se...
Grab this free eBook I created packed full of expert logo design tips and advice from some of the worlds greatest logo designers, including Aaron Draplin, Michael Bierut, David Airey, Von Glitschka, Jacob Cass & many more! Download the free logo design tips eBook here. Enjoyed this article? Share on social!
Mar 21, 2020 · A successful logo design will work effectively in a wide range of situations. Doing this ensures the logo to be immediately recognisable, and to look its best no matter what size of the area it’s placed in, or the colour or material it’s placed on.
Jun 14, 2023 · A good logo should be scalable, versatile, and effective without colour. Following these pro tips can aid in the creation of a unique, effective, and memorable logo that not only represents your brand but also connects with your target audience.
Sep 21, 2023 · Explore conceptual icons. Use the space you have. Play around with caps or lowercase. Consider handwritten fonts. Balance your tagline. Adjust your name and tagline. Let your logo breathe. Ensure readability. Create a scalable design. Give your background contrast. Align all your elements. Size up your icon. Know your competition.
Sep 16, 2023 · But what should a powerful logo look like to stand out and serve its purpose? Let’s find out together! We’ve collected 16 actionable tips for those who have ventured to create a company logo.
