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You can register your trade mark to protect your brand, for example the name of your product or service. This guide is also available in Welsh (Cymraeg). When you register your trade mark, you ...
Sep 21, 2022 · In England, it is not a legal requirement to trade mark any symbol or logo. However, it is highly advisable, mainly if your logo is a significant part of your product or service’s marketing strategy. Logos build consumer trust and enable your business to be easily recognisable among competitors.
- Fiona Prior
You must display a sign showing your company name at your registered company address and wherever your business operates. If you’re running your business from home, you do not need to...
Jun 8, 2021 · Does your business need a trade mark? Find out why a trade mark is invaluable for your start-up business. Written by The Startups Team. Updated on 8 June 2021. Every company has a trade mark. You can’t trade without one – how else would your existing customers find you again and how would new customers find you in the first place?
- It Grabs Attention. Attention spans are short these days – especially consumers’. As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.
- It Makes a Strong First Impression. You have one chance to get this right. A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business.
- It's the Foundation of Your Brand Identity. Successful branding is about telling a story that will influence customers’ emotions – plain and simple. And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.
- It's Memorable. Your logo leads the horse (your audience) to water (your company). Logos are a point of identification; they’re the symbol that customers use to recognize your brand.
Dec 7, 2020 · If you’ve got a business, then it’s likely that you’ve got a name and a logo. You might even have a slogan. These are all trade marks, even if you didn’t realise it. But here’s the catch: you need to register these trade marks. Otherwise, your business could be at risk.
Nov 14, 2022 · Table of Contents. As a business in England, it is crucial to understand that trade mark registration is essential for any brand. This includes trade mark registration for your logo. If you do not register your logo, it can leave you vulnerable to copycats. This article will discuss the reasons why trade mark registration is essential for logos.
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