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~38%
- YouTube has an estimated gross profit margin of ~38% which is signficantly lower than competitor Meta (Facebook, Instagram) with ~80%. This is attributable to YouTube's revenue sharing model paying a significant proportion of ad revenues to content creators.
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Last year revenue from Youtube, 29B, about 10% of all Google/Alphabet revenue. They don't report a profit for just Youtube. Closest department is the Google Services, with a gross profit margin of 34%. They charge 10-30c per add.
- YouTube Revenue
- YouTube Market Share
- YouTube Users
- YouTube Monetization
- YouTube Net Worth & Earnings of Creators
- YouTube Profit Margins
- YouTube Growth Forecasts
- YouTube Financial Model
- YouTube valuation Model
YouTube generated an estimated ~US$35 billion in annual revenue in 2021-22. YouTube has two primary revenue streams: 1. Ad sales(85% revenue): YouTube sells targeted ads within video content across its +2 billion monthly active users. It shares ad revenue with content publishers via a 45/55 split in favour of publishers; and 2. Subscription(15% rev...
YouTube has an estimated 4% share of digital ad spend globally (ex China). Global ad spend (ex China) is +$700bn dollars annually, of which +60% is spent on digital (web and mobile) having dramatically grown from a pre pandemic share of 50%. Alphabet (Google Search, Display and YouTube) and Meta (Facebook, Instagram) dominate digital ad spend with ...
YouTube has over 2 billion monthly active users and is the second largest social media platform in the world. YouTube is an online video platform that allows content creators (individuals and businesses) to publish videos for users to watch. YouTube sells ads to businesses placed within video content and shares the revenue with publishers. YouTube ...
YouTube’s key revenue driver is its ability to monetize its monthly active user base. We can assess its performance vs peers by comparing the average annual ad spend generated by each provider divided by its monthly active user base. Facebook currently generates ~3x higher ad revenue per active user than YouTube across both Facebook and Instagram p...
YouTube shares 55% of ad revenue with publishers via content costs. In 2021 YouTube paid an estimated $15.9bn to creators and is expected to pay over $19bn in 2022. YouTube has dramatically increased the net worth of creators. The top 10 highest paid YouTube stars was estimated by Forbesto have generated $300m in earnings throughout 2021 with half ...
YouTube has an estimated gross profit margin of ~38% which is signficantly lower than competitor Meta (Facebook, Instagram) with ~80%. This is attributable to YouTube's revenue sharing model paying a significant proportion of ad revenues to content creators. YouTube’s major costs can be separated across 3 categories: 1. Cost of Revenue: variable co...
Based on our above analysis and understanding we base our growth thesis for YouTube on two key drivers: ad monetization and stable user growth. Ad MonetizationYouTube is early in its monetization strategy and has largely relied on ad revenue from high quality in-video ad formats driven by impressions. It has begun to experiment with new formats inc...
With our supporting growth thesis for YouTube established, we are able to forecast the future generated cash flows over the next 10+ years. Revenue forecastsThe key revenue drivers are Monthly Active Users, ARPU, Premium Subs and Pricing. We then cross check this against our estimates for the global digital ad spend market. YouTube Forecast Revenue...
Putting it all Together - What is the Valuation for YouTube?To complete our valuation we must estimate the terminal value at the end of our 10 year forecast period. The terminal value represents the present value of the company’s cash flows at that time assuming the cash flows of the firm will grow at a constant rate forever. We need two final assu...
Feb 3, 2020 · The announcement marks the first time in YouTube’s nearly 15 years as a Google-owned platform, since Google bought the website in 2006 for $1.65 billion, that the company has revealed how much...
Feb 4, 2020 · Alphabet for the first time disclosed the size of various business units within Google, including YouTube advertising, which in 2019 brought in $15 billion in ad revenue.
Jun 24, 2024 · MrBeast is the leading YouTube channel with a revenue of 82 million. In 2023, YouTube’s advertising revenue accounted for around 10.25% of Google’s total revenue. As of February 2024, YouTube music revenue crossed $1.1 billion U.S. Dollars.
YouTube's main source of revenue is advertising. Additionally, we earn money from our monthly subscription businesses such as YouTube Premium. We’ve also developed tools to help eligible ...
Sep 9, 2024 · YouTube generated $31.5 billion revenue in 2023, a 1.3% increase year-on-year. Over 2.7 billion people access YouTube once a month. YouTube’s most subscribed channel is T-Series, however Mr. Beast earned the most revenue in 2023. YouTube Premium reached 100 million subscribers in 2024.
