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Jul 11, 2024 · Cracking the code. To combat fake reviews, companies including Amazon have started using artificial intelligence (AI) to prevent the publication of hundreds of millions of potentially fraudulent reviews, ensuring the credibility of the platform. But research suggests that there are quite a few things consumers can do to protect themselves.
6 days ago · The FTC’s ban on fake online reviews is now in effect: These 5 sketchy practices are officially considered fraud. Buying reviews, using AI-generated testimonials, and suppressing negative ...
Aug 14, 2024 · August 14, 2024. Today the FTC issued a new rule striking against the persistent problem of fake and false consumer reviews and testimonials. Consumers should be able to trust the authenticity of feedback they read, hear, or see about a product or service. But digital content — including reviews and testimonials — has always been easy to ...
- What Do You Need to Do If You Are A Business Whose Products Are Being reviewed?
- Why Is This Important?
- Where Can I Find More Information?
Don’t pretend to be a customer and write reviews about your products or other businesses’ productsDon’t commission third parties to write fake reviews – you may be liable for their actionsIf you are working with a third party – such as a PR, marketing or Search Engine Optimisation (SEO) agency – make sure they also follow these rulesDon’t offer inducements – money or gifts – to customers to write positive reviews about your businessOur research estimates that more than half of UK adults use online reviews. Businesses that mislead consumers may be in breach of the Consumer Protection from Unfair Trading Regulations 2008.
See all of the CMA’s latest work around online reviews and endorsements.Apr 25, 2023 · New rules ban subscription traps and fake reviews. 25 April 2023. Zoe Kleinman. Technology editor. Getty Images. Buying, selling or hosting fake reviews will become illegal as part of changes ...
Jul 19, 2021 · 19 July 2021. Getty Images. A plan to crack down on online rip-offs including making it illegal for people to write or host fake reviews has been outlined by the government. The proposals would ...
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Why do businesses rely on online reviews?
Jan 25, 2022 · Businesses and consumers both rely on online reviews. Companies may need good ones to attract customers, while consumers often use them to decide what to buy or who to hire. People should be able to trust that reviews reflect the honest opinions of customers or experts who actually used a product or service. Some businesses abuse that trust by writing or procuring fake reviews or by paying ...