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1. blog.lboro.ac.uk › vice-chancellor › 2024/07/11How to spot fake online reviews (with a little help from AI)

   blog.lboro.ac.uk › vice-chancellor › 2024/07/11

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   Jul 11, 2024 · Cracking the code. To combat fake reviews, companies including Amazon have started using artificial intelligence (AI) to prevent the publication of hundreds of millions of potentially fraudulent reviews, ensuring the credibility of the platform. But research suggests that there are quite a few things consumers can do to protect themselves.

2. www.fastcompany.com › 91213954 › ftc-fake-onlineFTC fake online review ban: Avoid these 5 prohibited ...

   www.fastcompany.com › 91213954 › ftc-fake-online

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   6 days ago · The FTC’s ban on fake online reviews is now in effect: These 5 sketchy practices are officially considered fraud. Buying reviews, using AI-generated testimonials, and suppressing negative ...

3. Videos

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     usatoday.com

     Here's how to spot fake online reviews

     7 Jul 2022

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     youtube.com

     How to spot fake online reviews

     22 Jul 2023

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     1:47

     youtube.com

     Buyer beware: How to spot fake online reviews

     9 Aug 2023

     451 views

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4. www.ftc.gov › business-guidance › blogWe’ll pay you to give our new rule a good review

   www.ftc.gov › business-guidance › blog

   Aug 14, 2024 · August 14, 2024. Today the FTC issued a new rule striking against the persistent problem of fake and false consumer reviews and testimonials. Consumers should be able to trust the authenticity of feedback they read, hear, or see about a product or service. But digital content — including reviews and testimonials — has always been easy to ...

5. www.gov.uk › government › publicationsOnline reviews: letting your customers see the true picture

   www.gov.uk › government › publications

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   • What Do You Need to Do If You Are A Business Whose Products Are Being reviewed?
   • Why Is This Important?
   • Where Can I Find More Information?

   Don’t pretend to be a customer and write reviews about your products or other businesses’ products

   Don’t commission third parties to write fake reviews – you may be liable for their actions

   If you are working with a third party – such as a PR, marketing or Search Engine Optimisation (SEO) agency – make sure they also follow these rules

   Don’t offer inducements – money or gifts – to customers to write positive reviews about your business

   See full list on gov.uk

   Our research estimates that more than half of UK adults use online reviews. Businesses that mislead consumers may be in breach of the Consumer Protection from Unfair Trading Regulations 2008.

   See full list on gov.uk

   Consumer Protection Regulations

   Business Companion

   See all of the CMA’s latest work around online reviews and endorsements.

   See full list on gov.uk

6. www.bbc.co.uk › news › technology-65377793New rules ban subscription traps and fake reviews - BBC News

   www.bbc.co.uk › news › technology-65377793

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   Apr 25, 2023 · New rules ban subscription traps and fake reviews. 25 April 2023. Zoe Kleinman. Technology editor. Getty Images. Buying, selling or hosting fake reviews will become illegal as part of changes ...

7. www.bbc.com › news › business-57887035Writing fake online reviews could be made illegal - BBC

   www.bbc.com › news › business-57887035

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   Jul 19, 2021 · 19 July 2021. Getty Images. A plan to crack down on online rip-offs including making it illegal for people to write or host fake reviews has been outlined by the government. The proposals would ...

8. People also ask

   What happens if a company writes fake reviews?

   • The company wrote fake reviews on behalf of small businesses from a wide variety of sectors and posted them on different websites. Online reviews play an important role in helping potential customers decide whether to buy a product or service. Writing or commissioning fake reviews could lead to civil or criminal action.

   Online reviews: letting your customers see the true picture

   www.gov.uk/government/publications/online-reviews-and-endorsements-advice-for-businesses/online-reviews-giving-consumers-the-full-picture

   See all results for this question

   Will fake reviews become illegal in the UK?

   • Buying, selling or hosting fake reviews will become illegal as part of changes planned in new laws. The UK government's new Digital Markets, Competition and Consumer Bill aims to help consumers and increase competition between big tech firms.

   New rules ban subscription traps and fake reviews - BBC News

   www.bbc.co.uk/news/technology-65377793

   See all results for this question

   Can a business write a fake consumer review?

   • Writing, selling, or buying fake or false consumer reviews. The rule prohibits businesses from writing or selling consumer reviews that misrepresent they are by someone who doesn’t exist or who didn’t have actual experience with the business or its products or services, or that misrepresent the reviewers’ experience.

   We’ll pay you to give our new rule a good review

   www.ftc.gov/business-guidance/blog/2024/08/well-pay-you-give-our-new-rule-good-review

   See all results for this question

   How do courts prevent fake reviews?

   • The courts order rules. Online marketplaces are growing rapidly, and consumers increasingly rely on honest reviews from other customers to make informed decisions. Regulations that prevent fake reviews protect both businesses and consumers by ensuring fair competition and accurate product information

   We’ll pay you to give our new rule a good review

   www.ftc.gov/business-guidance/blog/2024/08/well-pay-you-give-our-new-rule-good-review

   See all results for this question

   Is it illegal to pay people to churn out fake reviews?

   • Reviews matter, and that's why a whole industry has been spawned paying people to churn out fake positive reviews. The regulator has been making noises about trying to clamp down for a while, but now the government wants to tighten up the rules and make it illegal to pay someone to write or host a fake review.

   Writing fake online reviews could be made illegal - BBC

   www.bbc.com/news/business-57887035

   See all results for this question

   Why do businesses rely on online reviews?

   • Businesses and consumers both rely on online reviews. Companies may need good ones to attract customers, while consumers often use them to decide what to buy or who to hire. People should be able to trust that reviews reflect the honest opinions of customers or experts who actually used a product or service.

   Soliciting and Paying for Online Reviews: A Guide for Marketers

   www.ftc.gov/business-guidance/resources/soliciting-paying-online-reviews-guide-marketers

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9. www.ftc.gov › business-guidance › resourcesSoliciting and Paying for Online Reviews: A Guide for Marketers

   www.ftc.gov › business-guidance › resources

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   Jan 25, 2022 · Businesses and consumers both rely on online reviews. Companies may need good ones to attract customers, while consumers often use them to decide what to buy or who to hire. People should be able to trust that reviews reflect the honest opinions of customers or experts who actually used a product or service. Some businesses abuse that trust by writing or procuring fake reviews or by paying ...