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  2. The primary brand mark in full color should always be used if possible. The following priority guide describes alternatives to the primary brand mark, in exceptional cases where production or contrast limitations prevent the use of the primary brand mark.

  3. Our main logo (left), secondary mark for use when vertical space is limited (center) and our work mark (right). All public-facing applications should use only these marks. Note: be sure to be using the correct version of the main logo, in which the dot in the “i” is the same color as the word “wipro”.

  4. LEARN ABOUT OUR BRAND & LOGO. If you have any questions, please write to us at brand.studio@wipro.com. Access Wipro's comprehensive brand assets toolkit for a distinct identity. Elevate your brand presence with our design resources.

  5. May 29, 2017 · “The Wipro logo does not work as it does not contain all the perceptions of the brand. A logo works sears into the brain and unlocks all the perceptions of the brand. Unfortunately the new logo of Wipro doesn’t. It just doesn’t click.”

  6. May 4, 2017 · A logo is just a picture and what matters more is what it stands for. And this, in my view is the biggest shortcoming of the launch of the new logo – not tying it in strongly with Wipro’s big push into digital. With the acquisition of Designit and Appirio, Wipro has brought in great digital design capabilities and international resources.

    • Jessie Paul
  7. May 4, 2017 · According to Wipro, the new logo represents the way the company “connects the dots” for its clients, integrating deep technology and domain expertise, applying insights from across industries.

  8. Wipro Limited is an Indian multinational information technology (IT) services company headquartered in Bangalore. It was founded in 1945 as a consumer products company, but by the 1990s had largely shifted to computing and software technology, and is today one of India's largest IT companies, on...

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