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- Universal Genève, the highly regarded and historic Swiss brand that has been effectively dormant for years, will be revived and relaunched by the same ownership team currently steering the ship at Breitling.
wornandwound.com/experts-and-collectors-weigh-in-on-the-return-of-universal-geneve/Experts and Collectors Weigh in on the Return of Universal Genève
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Started and briefly based in Le Locle, co-founder Ulysse Perret would relocate Universal to Geneva in 1919, solidifying the company's status as a Genève brand. During the company's tenure in much smaller Le Locle (Neuchâtel region), Perret had conceptualized the company as Universal Watch in 1894 with classmate Numa-Emile Descombes, both of ...
Jan 19, 2024 · Late in 2023, the investment group owners of Breitling, Partners Group, acquired Universal Genève for around CHF 60 million (~$70.5 million) and are set to relaunch the brand as the true successor to the company vintage watch enthusiasts have come to adore.
Dec 12, 2023 · Today, a revival that's been dreamed of for years has become reality, as Universal Geneve is being reborn. Partners Group, the ownership group behind Breitling, has announced its acquisition of Universal Genève from Stelux Holdings, the Hong Kong holding company that has owned the brand since 1989.
- Anthony Traina
Feb 15, 2024 · A s reported in December 2023, Breitling acquired Universal Genève and plans to relaunch the storied watch brand. Following our initial report on the acquisition, Breitling CEO Georges Kern commented on the deal during an interview on the latest episode of Hodinkee Radio, which Anthony Traina and Ben Clymer hosted.
Jan 11, 2024 · In-Depth Restarting Universal Genève Will Be A Challenge; Here's Hoping They Can Pull It Off. Breitling's acquisition of the beloved Universal Genève brand is exciting for fans, but there are a lot of potential pitfalls ahead.
Early yesterday morning, news broke in the watch world that was both surprising, and felt inevitable. Universal Genève, the highly regarded and historic Swiss brand that has been effectively dormant f...
