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Unsustainable
- Topshop does incorporate some lower-impact materials, but its fast fashion business model is inherently unsustainable. By emphasising fleeting trends over timeless designs and producing huge amounts of poorly-made clothes, it’s hard to see how Topshop can become a more sustainable brand without ditching this practice.
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Jul 12, 2023 · Topshop does incorporate some lower-impact materials, but its fast fashion business model is inherently unsustainable. By emphasising fleeting trends over timeless designs and producing huge amounts of poorly-made clothes, it’s hard to see how Topshop can become a more sustainable brand without ditching this practice.
Topshop’s business model is based on selling low quality cheap clothes that are designed to be on trend for just one season, rather than timeless classics made from high quality materials which last for years. Without changing this, Topshop will always be inherently unsustainable and profit from fast fashion at the expense of the environment.
Last updated May 2023. Topshop is owned by ASOS.Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Topshop “Not Good Enough”.
Feb 10, 2021 · We took a deep dive into Topshop's sustainability here, looking into their Considered Collection created in 2018 with the ambition to bring sustainable materials and circular thinking into the brand, it truly is a breath of fresh air.
- It's lost its cool. Topshop's popularity peaked in the heady years before the Great Recession, when people had more money to spend and celebrities were keen to be associated with the brand.
- Its digital business has lagged. Topshop, like other traditional High Street brands, has been challenged by online-only fashion platforms like Asos, BooHoo and Pretty Little Thing.
- It's had to deal with problems at the top. Ms Alexander says Topshop's brand has also been tainted by Arcadia director Sir Philip Green, after a series of less-than-favourable incidents.
- It scores poorly on sustainability. Topshop might not churn out new pieces at the breakneck speed of its online-only rivals, but it still has a fast fashion business model - mass producing garments cheaply, then shipping them to 260-outlets worldwide.
Topshop received high marks on its Environmental Report. In the lack of a publicly accessible sustainability document from its subsidiary, Topshop, consumers should be aware that parent firm ASOS PLC’s sustainability documents have been graded instead. (Topshop is now only available on ASOS and other online retailers.)
Dec 8, 2020 · Good on You (a site which ranks brands based on their ethical and sustainable credentials) rates Topshop’s fast-fashion business model as “inherently unsustainable.” Like many fast-fashion high-street stores, Topshop has proven that its far more interested in profit than the people making its clothes, receiving a 31 - 40% in the Fashion ...
