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- TikTok has had a significant impact on the music industry as a whole. The app has become a crucial tool for discovering new music and breaking new artists. Many record labels and industry professionals monitor TikTok to identify new trends and emerging artists.
www.openchordmusic.com/ocmweekly/the-rise-of-tiktok-in-the-music-industry-how-its-changing-the-way-artists-promote-their-music
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May 22, 2022 · Consumer behavior data compiled by Cirisano shows TikTok users are more likely to spend money on music, and be more invested in it. 40% of active TikTok users pay a monthly subscription for...
Oct 14, 2024 · TikTok's relationship with the music industry isn't always rosy. At the start of 2024, the company butted heads with global record label Universal Music Group over licensing rights...
- Dan Whateley
- Henry Blodget
This blog post aims to delve into the fascinating relationship between TikTok and the music industry. We will explore how this social media platform has become a game changer, shaping the way we discover, listen to, and interact with music.
Dec 2, 2021 · However, there is a direct correlation between a song going viral on TikTok and it gaining in popularity on music streaming platforms such as Spotify, Apple Music or YouTube, all of which in...
Along with TikTok users‘ proclivity to discover new music on social or SFV sites, the strong relationship between TikTok engagement with off-platform consumption can be leveraged to launch new artists and form the backbone of promotional campaigns for established artists.
Mar 8, 2023 · TikTok has had a significant impact on the music industry as a whole. The app has become a crucial tool for discovering new music and breaking new artists. Many record labels and industry professionals monitor TikTok to identify new trends and emerging artists.
Globally, TikTok users spend significantly more money across music-related categories compared to the average music listener across all markets analyzed. In the UK, TikTok users spend 49% more on music purchases compared to average listeners.