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Uninterested in creating its own record label
- TikTok is reportedly uninterested in creating its own record label, and exclusive deals are likely as close as the company will get for now.
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Does TikTok monitor music trends?
Nov 9, 2022 · TikTok and the labels will likely come to an agreement, or at least an extension, before contracts expire in a few months. But TikTok may ultimately end up on top.
- Juliet Bennett Rylah
Nov 8, 2022 · Record labels rely on TikTok to identify promising artists and to market new releases. It’s the single most important marketing tool the companies have, according to Mark Mulligan, an analyst...
May 22, 2022 · TikTok has flipped the script on the music industry, and everyone from artists to analysts and even marketing bosses at the top labels are hustling to catch up.
Feb 29, 2024 · Usually, TikTok doesn’t have different royalty rates for different types of content based on the genre or category of the video. Royalties are determined by agreements between TikTok and music rights holders, such as artists, record labels, and music publishers.
May 18, 2022 · Becoming a record label is not the point, because this is the old model. TikTok — or ByteDance, rather — is building a self-contained ecosystem that combines music discovery, music-making, music streaming, and fan recreation. Perhaps it is record labels that need to emulate TikTok, not the other way around.
- Tatiana Cirisano
Nov 21, 2022 · TikTok has emerged as a key promotional tool for record labels and publishers. The app's future also relies on its ability to maintain access to song catalogs from rights...
Oct 14, 2024 · How record labels track performance on TikTok. Many record labels have teams dedicated to monitoring TikTok so they can help fan the flames on a trending song when it starts to take off.
