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  2. about.sainsburys.co.uk › news › latest-newsSainsbury’s unveils new brand slogan as it is named Principal ...

    Feb 24, 2021 · In late spring, the retailer will retire its ‘Live Well for Less’ brand motto and launch its new mission, focusing on ‘Helping Everyone Eat Better’ and will share more with its colleagues and customers on what this means for them in the coming months.

  3. www.about.sainsburys.co.uk › news › latest-newsSainsbury's to launch Good food for all of us | Sainsbury's

    Sep 26, 2023 · Sainsbury’s is launching a new brand campaign, promising Good food for all of us, a slogan which will feature in all of its advertising and marketing campaigns from November.

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  5. www.retail-week.com › grocery › sainsburys-launchesSainsbury’s launches new brand campaign and slogan

    The ‘Good food for all of us’ slogan will debut for the first time in the retailer’s upcoming Christmas campaign across TV, press, radio, OOH and cinema, as well as digital advertising on social media from November.

  6. www.thegrocer.co.uk › news › sainsburys-to-play-upWhat does Sainsbury's brand refresh look like? | The Grocer

    Sep 26, 2023 · Sainsbury’s has unveiled a major new brand refresh under the slogan ‘Good Food For All Of Us’. The phrase will feature in all its advertising campaigns from November, as the supermarket aims to demonstrate its health, innovation and value credentials during the cost of living crisis.

  7. www.retailgazette.co.uk › blog › 2021Sainsbury’s reveals new brand slogan to support sustainability

    Feb 26, 2021 · Sainsbury’s is set to drop its ‘Live Well for Less’ brand slogan this spring and replace it with ‘Helping Everyone Eat Better’. The grocer’s new motto seeks to focus on “how...

  8. www.creativereview.co.uk › sainsburys-new-taglineSainsbury’s launches new tagline, Helping Everyone Eat Better

    May 27, 2021 · The brand has dropped its long-running line Live Well for Less for a new emphasis on healthy eating, for both us and the planet. The new positioning is created by Wieden + Kennedy London, and features an exuberant new commercial with a voiceover by Stephen Fry.

  9. www.retail-week.com › sustainability › sainsburysSainsbury’s unveils new slogan as Greggs launches ...

    Feb 25, 2021 · The UK’s second-largest grocer is set to retire its longstanding ‘Live Well for Less’ motto in the spring and replace it with ‘Helping Everyone Eat Better’, with Sainsbury’s looking to focus on “how delicious food can also be healthy, sustainable and affordable”.

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