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  1. In each and every domain, we observe, understand and support human movement, from the most intrepid to the most day to day. And we adapt our watch casings and calibres to it, from the most pared-down to the most elaborate. To us, these mechanics, human and horological, work hand in hand. We foresee everything, even the unforeseeable.

    • Rolex Uses An Expensive and Difficult-To-Machine Steel Because It Looks Better
    • Rolex Has Its Own Science Lab
    • Rolex Movements Are All Hand-Assembled and Tested
    • An In-House Foundry Makes All The Gold For Rolex Watches
    • Technology Is A Watchmaker’S Best Friend

    Many watch lovers are familiar with the fact that Rolex uses a type of steel that no one else uses. Stainless steel is not all the same. Steel comes in various types and grades… and most steel watches are made from a type of stainless steel called 316L. Today, all the steel in Rolex watches is made from 904L steel, and as far as we know, pretty muc...

    Given everything Rolex has done over the years it shouldn’t come as a surprise that they have an internal Research & Development department. However, Rolex takes it well beyond that. Rolex has not one, but several different types of extremely well-equipped professional science labs at their various facilities. The purpose of these labs isn’t just t...

    One of biggest misconceptions about Rolex is that machines build their watches. The rumor is so pervasive that even people at aBlogtoWatch believed it to be mostly true. This is because traditionally Rolex didn’t communicate much on this topic. Well the truth is that Rolex watches are given all the hands-on human attention that you’d like to expect...

    Rolex makes their own gold. While they have a small handful of suppliers that send them steel (Rolex still works the steel in-house to make all the parts), all the gold and platinum is made in-house. 24k gold comes into Rolex and it is turned into 18k yellow, white, or Rolex’s Everose gold (their non-fading version of 18k rose gold). Large kilns un...

    The philosophy at Rolex seems to be very pragmatic, if a human does it better, then let a human do it, if a machine does it better, then let a machine do it. In fact the reason more watchmakers don’t use machines is two-fold. First of all machines are huge investments and in many instances keeping people around to do it is less expensive. Second, t...

  2. The four Rolex factories are: Les Acacias: situated across the Arve River from Geneva. Plan-Les-Ouates: The Central Laboratory, Case Making, A Gold Foundry. Chêne-Bourg: located to the northeast of Plan-Les-Ouates. Bienne: Where Rolex Movements Are Made.

    • Does Rolex make watches?1
    • Does Rolex make watches?2
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  3. en.wikipedia.org › wiki › RolexRolex - Wikipedia

    Rolex watch in original packaging. Rolex SA (/ ˈ r oʊ l ɛ k s /) is a Swiss watch brand and manufacturer based in Geneva, Switzerland. [2] Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.

  4. Rolex uses a Platinum 950 alloy to make a Rolex watch, this means that the material is 95% pure platinum. Mixed with ruthenium, a Rolex watch is not only robust but also harder and shinier. They also combine platinum 950 with Oystersteel, which creates Rolesium, and it’s seen in their Rolex Yacht-Master series.

    • Does Rolex make watches?1
    • Does Rolex make watches?2
    • Does Rolex make watches?3
    • Does Rolex make watches?4
    • Does Rolex make watches?5
  5. It Takes a Full Year to Make a Rolex Watch. Decades ago, a Rolex advertisement stated that it takes approximately one full year to create a Rolex watch. As unbelievable as this statement sounds, it is actually surprisingly true – and this statement still applies to the modern watches that the brand produces today.

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  7. Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Discover the Rolex collection on rolex.com.

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