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      • Revolution Beauty's boss has denied claims the make-up company plagiarises rival products as he detailed plans to sell shares in the business. The firm, which owns brands such as Makeup Revolution, has faced criticism on social media that some packaging is similar to other companies.
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  2. Jun 29, 2021 · Revolution Beauty's boss has denied claims the make-up company plagiarises rival products as he detailed plans to sell shares in the business. The firm, which owns brands such as Makeup...

  3. Sep 1, 2024 · No Revolution Beauty review feels complete without touching on recurring controversies around copying other brand‘s intellectual property through lookalike products and marketing. As a beauty industry watcher, I agree Revolution Beauty slips into some ethical gray areas here.

  4. Jul 6, 2023 · British beauty brand Revolution Beauty was valued at close to a cool £500 million when it floated on London’s junior stock market AIM in July 2021. What’s happened since, with its boardroom in chaos and the company in open conflict with some of its major investors, has alarmed other shareholders and raised broader questions over investment ...

    • Daniela Morosini
  5. Feb 25, 2022 · Revolution Beauty Group plc, a multi-brand, multi-category, and multi-channel mass beauty innovator, has acquired intellectual property assets and inventory from BH Cosmetics Holdings LLC for a consideration of $3.9 million. The acquisition was financed through the group's existing cash resources.

    • It Must Be Fixed
    • I’ve Seen This Before
    • Summary

    The first hurdle for Tilbury to overcome was whether they were able to show that the design on the powder, was fixed. What does that mean? Fixation is an important part of artistic copyright, which is the form of copyright the powder design fell under. Aldi argued that, as the powder design is removed after use, it cannot be fixed and therefore doe...

    Aldi admitted that they were aware of Tilbury’s design when creating their own product. Knowing that another product exists is not enough to prove copying however. You have to prove that a substantial part of your product has been copied, it is not enough to show that someone has taken inspiration from your product. In this case Aldi’s products wer...

    This case is key to reassuring cosmetic brands that copyright is a form of Intellectual Property that they can rely on. However, just because it is created automatically doesn’t mean that it is easy to prove. Keeping good records of your design process and making sure ownership cannot be disputed is key. Cosmetics are changing as fast as fashion no...

  6. May 31, 2021 · Everything is under the Revolution brand broadly speaking; we have created one other brand but that’s not part of the go-to strategy. Revolution covers skin care, hair care; then we have our biggest brand, Makeup Revolution.

  7. Revolution Beauty is a multi-channel mass beauty innovator with a mission to empower individuals through accessible, high-quality and sustainable products. Established in 2014, the Company is recognised as one of the fastest product innovators in the accessible beauty market, pushing boundaries with its cruelty-free, ethical products.

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